Tencent’s total revenues in 2016 were 151,938 million yuan (US$21,903 million), an increase of 48% YoY. Operating profit was 56,117 million yuan (US$8,090 million), an increase of 38% YoY. Profit for the year was 41,447 million yuan (US$5,975 million), an increase of 42% YoY.
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WeChat Ads Exchange for Official Accounts
With the mutual selection mechanism, advertisers can select appropriate WeChat publishers on Official Accounts to reach broader user base based on marketing needs, user experience, and content quality.
WeChat enhancing photo sharing with new annotation feature
WeChat added a photo annotation feature in the latest version of WeChat 6.5.5 for iOS or WeChat 6.5.4 for Android.
“Say It with Starbucks” available on WeChat
WeChat and Starbucks started strategic cooperation in Dec 2016, which made WeChat Pay available in stores of Starbucks. They started offering social gift cards in early 2017 and launched “Say It with Starbucks” product.
An Essential Guide to WeChat Mini-Program
WeChat’s been testing WeChat Mini Program (mini apps) for a while, a new ecosystem for creating light apps on top of WeChat; it’s expected to launch on 9 January 2017.
Top WeChat stats and trends 2017
WeChat unveiled “WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China. Let’s take a look at some WeChat data.
Government tightening online advertising regulations in China
From September 1, the “Internet Ad Interim Measures,” issued by the State Administration for Industry and Commerce of China will come into effect.
WeChat Moment ads min. buy reduced in 2016
The minimum buy of WeChat Moments advertisement is further reduced from 200,000 yuan (US$30,418) to 50,000 yuan (US$7605) in an attempt to attract more small and medium companies.
Secrets of WeChat and Weibo Feed Stream
A post shared in Moments of a WeChat account, which has thousands of friends, could receive zero views. And, there is nothing wrong with that account that is active and works properly. Why?
Monthly active users of WeChat reached 762m in Q1 2016
Monthly active users (“MAUs”) of WeChat, including Chinese version Weixin, reached 762 million in Q1 2016 according to the latest Tencent financial results.
WeChat Daily Active Users Reached 570 Mln in Sep 2015
Daily active Users of WeChat totaled 570 million in China in September 2015 according to Tencemt. Daily active users grew by 64%, compared with 49% in the same period last year. The majority of users were the post-90s and post-80s, and about 60% of users were the young generation from 15 to 29 years old.
The Value of WeChat Official Accounts
In 2014, Tencent’s mobile revenue reached 22.171 billion yuan (US$3.571 billion) with popularization of WeChat. Now WeChat and Weibo are the two most active mobile apps in China. WeChat is a relatively new app compared with Weibo, but it far surpassed weibo in the number of users and monthly usage.
WeChat Offers 8 Solutions For Smart Devices
WeChat published eight solutions for hardware device integration, including air-conditioner, toys, routers, home appliance, television, recharge equipments, health care and wearbale devices.
How WeChat Drives Viral Marketing of Local Specialities
An article called Why I Left Tencent to Sell Chaoshan Specialities received over 100,000 views within 6 hours since published on WeChat.
WeChat Simplifies “Receive Payment” Process
In WeChat’s latest update this week, a new feature allows users to collect payment in easier way by simply clicking on the plus icon in the main interface.