China social media advertising and marketing market reached 7.62 billion yuan (US$1.15 billion) in Q2 2017 with an increase of 13.2% QoQ or 40.6% YoY.
Search Results for: wechat marketing
[CASE STUDIES] How Brands like Lancome Promoted Lipstick on WeChat Moments
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products. If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love […]
GUIDE Micro-Commerce: WeChat Business Market in China
Micro-commerce, conducted through social media and chat software such as WeChat, is a hot market in China. It is viewed by enterprises as a new and improved way to market and sell compared to traditional e-commerce models, and by consumers as a quicker, less effort-intensive way to shop, using recommendations and shared information from people […]
Why most corporate WeChat official accounts fail
Using a WeChat official account to engage in content marketing must also follow these three principles: content creation, content distribution, and conversions. This 3000-word guide provides a framework for marketers and shares common mistakes many companies made utilizing WeChat for marketing. THREE STEPS TO CONTENT MARKETING There are three steps to content marketing; we call […]
Starbucks promoting group sharing WeChat Gift Cards
Starbucks’ updated WeChat app encourages users to share smaller gift cards in WeChat group chats, instead of just one-on-one. Does the thought of gifting Starbucks in a group chat scare you? No need to worry, because there’s a new series of small 3 and 4 yuan coupons out. Remember the beginning of 2017, when everyone […]
WeChat transforming retail with self-checkout, product identification, big data
‘Retail is retail, there is no old and new’. In today’s Fast Moving Consumer Goods(FMCG) retail industry, the consumer demand, groups, channels, and patterns are all changing, but WeChat Pay team believes that the essence of FMCG retail industry has not changed. The factors affecting business flow are still people, service, and channels; what is needed […]
WeChat Pay launched open platform for overseas merchants
WeChat Pay held a WeChat Pay Overseas Open Conference in Tokyo on July 3, 2017, launching an open platform of WeChat Pay for overseas merchants.
WeChat membership card guide; Burger King case study
WeChat membership cards are becoming increasingly popular in China among retailers and other businesses. Today, let’s take a look at how Burger King benefited from adopting this strategy in their China stores. WeChat membership cards features Coupons and membership cards are placed together on WeChat under “Card & Offers. This is what a membership card […]
WeChat, known as Weixin of its Chinese app name, is the top mobile app by total MAUs and engagement in China, with 889 million monthly active users in Q4 2016.
WeChat Ads Exchange for Official Accounts
With the mutual selection mechanism, advertisers can select appropriate WeChat publishers on Official Accounts to reach broader user base based on marketing needs, user experience, and content quality.
China digital marketing focus of advertisers in 2017
More than 80% advertisers said they would increase their digital marketing budget in 2017 with an average increase of 15%; only 3% would reduce their budget in 2017 according to an AdMaster survey.
Top WeChat stats and trends 2017
WeChat unveiled “WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China. Let’s take a look at some WeChat data.
China social media users compared: Weibo vs WeChat vs Momo
Momo has the largest ratio of male users, accounting for 61.8%, while the female users of Weibo are majority (50.5%).
Instant messaging remains the top function of WeChat
80% users use WeChat to interact with friends, which is the top usage of WeChat.
China Southern Airlines ticket sales via WeChat almost tripled in 2015
China Southern Airlines launched its WeChat account in early 2013 and set up a dedicated marketing team. More than 200 products have been on sales on its e-commerce channels. WeChat users could reserve and buy tickets of China Southern Airlines.