China Internet Watch

China Internet Stats, Trends, Insights

Search Results for: wechat ads

WeChat Marketing Insights in 2015

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With the development of mobile internet and smartphones, users’ spending habits tend to transform to the mobile end. Companies utilized WeChat official accounts to promote products and brand. Most countries hope to reach potential consumers through WeChat OA according to WEMCB research.

Quick Introduction to WeChat Enterprise Account

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WeChat enterprise account is a mobile service for enterprises to establish connections among enterprises and staff, upstream and downstream supply chains, and enterprise IT systems. Enterprise account is designated for companies, government agencies, schools, hospitals, non-government organizations and other institutions.

WeChat Daily Active Users Reached 570 Mln in Sep 2015

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Daily active Users of WeChat totaled 570 million in China in September 2015 according to Tencemt. Daily active users grew by 64%, compared with 49% in the same period last year. The majority of users were the post-90s and post-80s, and about 60% of users were the young generation from 15 to 29 years old.

WeChat Increasing Efforts for Chinese Travelers Usage

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WeChat’s urban heat map function was formally launched on September 25. WeChat users could check real-time traffic of attractions in China and get alerts for crowded places to help with travel planning. As China is investing more in tourism, this feature could be helpful to avoid visiting crowded places during holidays.

WeChat Payment to Charge Service Fee

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WeChat Payment has recently updated its fund transfer policy. Fund transfers or face-to-face payment using WeChat Payment is still free if the total monthly transfer is no more than 20,000 yuan (US$3,143.1). The excess part would take 0.1% transaction fee. However, WeChat red envelope is still free of charges.

The Value of WeChat Official Accounts

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In 2014, Tencent’s mobile revenue reached 22.171 billion yuan (US$3.571 billion) with popularization of WeChat. Now WeChat and Weibo are the two most active mobile apps in China. WeChat is a relatively new app compared with Weibo, but it far surpassed weibo in the number of users and monthly usage.

WeChat Offers 8 Solutions For Smart Devices

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WeChat published eight solutions for hardware device integration, including air-conditioner, toys, routers, home appliance, television, recharge equipments, health care and wearbale devices.

WeChat to Launch Themed Campaign on China Children’s Day

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WeChat (Weixin) has recruited advertisers for Moment ads on June 1 Children’s Day in China according to ebrun.com. WeChat has tight control on WeChat Moments ads, trying to unify theme and slogan. From WeChat main nostalgic creative point of view, recalling users’ childhood memory can undoubtedly resonate with old brand advantage.

Daily Reading Time Over 40 Minutes on WeChat in China in 2014

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On 20 April 2015, China Press and Publication Academy released the report of the 12th national reading survey which included reading on WeChat for the first time. The report showed that on average a Chinese adult reads on WeChat twice a day for over 40 minutes.

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