WeChat users made 2.1 billion minutes of free calls and exchanged 46 billion red packets (hongbao)on WeChat during the past Chinese New Year 2017, five times more than the previous year according to WeChat.
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An Essential Guide to WeChat Mini-Program
WeChat’s been testing WeChat Mini Program (mini apps) for a while, a new ecosystem for creating light apps on top of WeChat; it’s expected to launch on 9 January 2017.
Top WeChat stats and trends 2017
WeChat unveiled “WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China. Let’s take a look at some WeChat data.
Starbucks starts accepting WeChat Pay
Tencent and Starbucks announced strategic cooperation in Guangzhou today; and from today on, WeChat Pay is available in about 2,500 Starbucks stores in China.
China social media ads market overview Q3 2016
China social media advertising and marketing market reached 6.38 billion yuan, an increase of 17.7% QoQ.
New WeChat Moments ad format offers more creativity space
WeChat launched a new Moment Ad format, native promotional page ads, following the ceremony of Rio Olympics.
China social media users compared: Weibo vs WeChat vs Momo
Momo has the largest ratio of male users, accounting for 61.8%, while the female users of Weibo are majority (50.5%).
WeChat online shoppers to double in 2016
In 2016, 83% Chinese users use multi devices for social shopping, 78% for online shopping according to McKinsey Digital Consumer Survey.
Instant messaging remains the top function of WeChat
80% users use WeChat to interact with friends, which is the top usage of WeChat.
WeChat Official Accounts marketing insights 2016
Monthly active users of WeChat reached 762 million as of March in 2016 and has become a major platform for social communication.
China Southern Airlines ticket sales via WeChat almost tripled in 2015
China Southern Airlines launched its WeChat account in early 2013 and set up a dedicated marketing team. More than 200 products have been on sales on its e-commerce channels. WeChat users could reserve and buy tickets of China Southern Airlines.
Secrets of WeChat and Weibo Feed Stream
A post shared in Moments of a WeChat account, which has thousands of friends, could receive zero views. And, there is nothing wrong with that account that is active and works properly. Why?
Monthly active users of WeChat reached 762m in Q1 2016
Monthly active users (“MAUs”) of WeChat, including Chinese version Weixin, reached 762 million in Q1 2016 according to the latest Tencent financial results.
WeChat Pay reached over 300K retail stores
The number of offline retail stores integrated with WeChat Payment has exceeded 300,000 according to data released in during a WeChat Payment partner conference.
Tencent Launched Enterprise WeChat Challenging Alibaba DingTalk
Tencent officially launched Enterprise WeChat/Weixin this morning, positions as a tool for office communications and collaborations.