WeChat showcased its CityExperience Mini Program in partnership with Tourism Australia, Visit Britain and Dubai Tourism, aiming to enhance the overseas travel experience of WeChat users, while offering an interactive platform for the global tourism industry to better connect with Chinese travelers.
Search Results for: wechat ads
Over 90% WeChat official accounts have no content with over 1,000 views
WeChat now hosts more than 14 million WeChat official accounts, used by companies, retailers, and brands to interact with the public.
WeChat Statistics Report Q3 2017; MAU reached 980 million
Last update: 15 Nov 2017 WeChat team released the WeChat Data Report 2017 showing 902 million average daily logged in users in September 2017, up 17% year-over-year and 38 billion messages sent on WeChat everyday.
Tencent launched a digital bank card on WeChat
Tencent launched a digital bank card on WeChat called WeBank Card via WeBank, China’s first private commercial bank established. One of its major shareholders is Tencent.
[CASE STUDIES] How Brands like Lancome Promoted Lipstick on WeChat Moments
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products. If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love […]
84.3% China internet users on WeChat Moments in H1 2017
The number of people in China using social networking and communication sites or apps rose modestly in the first half of 2017, with 84.3% of internet users using WeChat Moments and 65.8% using QZone.
GUIDE Micro-Commerce: WeChat Business Market in China
Micro-commerce, conducted through social media and chat software such as WeChat, is a hot market in China. It is viewed by enterprises as a new and improved way to market and sell compared to traditional e-commerce models, and by consumers as a quicker, less effort-intensive way to shop, using recommendations and shared information from people […]
Why most corporate WeChat official accounts fail
Using a WeChat official account to engage in content marketing must also follow these three principles: content creation, content distribution, and conversions. This 3000-word guide provides a framework for marketers and shares common mistakes many companies made utilizing WeChat for marketing. THREE STEPS TO CONTENT MARKETING There are three steps to content marketing; we call […]
Tencent to offer insurance on WeChat in H2 2017
What you can find in the “9 cell grid” of WeChat Wallet interface are the highly valued self-owned and third party services. The already crowded “9 grid” is having a new addition.
[CASE STUDIES] WeChat promotional pages
Since its launch in 2016, WeChat Moments advertising, with its full-screen immersive browsing, speedy load times, and other advantages, has been the tool of choice for many advertisers. In order to better enable such users, WeChat has released updated features for its advertising platform, introducing a fully-customizable promotion function. What is the custom promotion page? […]
WeChat MAU grew 19.5% to 963M; QQ down to 850M in Q2 2017
The total number of monthly active users on WeChat reached 963 million, an increase of 19.5% YoY according to Tencent’s latest financial results. QQ MAUs dropped 3.9% to 662 million.
Starbucks promoting group sharing WeChat Gift Cards
Starbucks’ updated WeChat app encourages users to share smaller gift cards in WeChat group chats, instead of just one-on-one. Does the thought of gifting Starbucks in a group chat scare you? No need to worry, because there’s a new series of small 3 and 4 yuan coupons out. Remember the beginning of 2017, when everyone […]
WeChat enhanced in-app search results with mini-programs data
Tencent has enhanced WeChat search features this week and feed the search results with data from WeChat Mini-Programs.
WeChat transforming retail with self-checkout, product identification, big data
‘Retail is retail, there is no old and new’. In today’s Fast Moving Consumer Goods(FMCG) retail industry, the consumer demand, groups, channels, and patterns are all changing, but WeChat Pay team believes that the essence of FMCG retail industry has not changed. The factors affecting business flow are still people, service, and channels; what is needed […]
WeChat Pay launched open platform for overseas merchants
WeChat Pay held a WeChat Pay Overseas Open Conference in Tokyo on July 3, 2017, launching an open platform of WeChat Pay for overseas merchants.