There has been much discussion about China’s mainland leading the world in mobile payment, but how advanced is it compared to other markets? Chinese mainland consumers like to use mobile payment even more than cash, which makes it a distant leader in mobile payment adoption among six APAC markets, according to a Lightspeed survey. As […]
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China third-party mobile payment report H1 2018; Tenpay leads, followed by Alipay
92.4% of mobile internet users in China used mobile payment. The penetration rates of Tenpay (WeChat Pay + QQ Wallet) and Alipay are 85.4% and 68.7% respectively. In personal transactions, mobile payment was most frequently used in phone top-up (69%), money transfer (63%), and red envelope sending (60%). Check out more usage scenarios below. The […]
Top social networking mobile apps in China in Q2 2018, led by WeChat, QQ, Weibo
WeChat (86%), QQ (70.1%), and Weibo (35.8%) were the top three mobile social networking apps by penetration rates in China. Both WeChat and QQ saw a negative growth in penetration in June 2018 while Weibo performed well with penetration growth of 2.2%. In June 2018, the average DAU of WeChat reached 612 million, an increase of […]
3 Trends of WeChat Mini-Programs
The growth horizons of WeChat’s mini-programs are becoming increasingly defined. Gaming, traveling and shopping programs have been firmly established as the leading categories. The “instant use and go” ideology is also apparent. Compared to traditional mobile apps, the average time spent is far less. In creating a new niche for mini-programs, internet companies have advantages […]
Carrefour’s retail transformation with WeChat Mini-Programs
On August 8 this year, Carrefour’s WeChat user penetration grew by 28% from a year ago. Over 55% of Carrefour customers in South China used WeChat Pay. Much effort had been put on integrating WeChat Pay and smart retail together to make customers into the habit of shopping with WeChat Mini-Programs in Carrefour supermarkets. Collaborated […]
Tencent saw its first decline in profit since Q3 2005 in Q2 2018; WeChat MAU 1.06B
Tencent saw its first decline in profit since Q3 2005. WeChat total MAUs grew about 10% to 1,057.7 million. Overall, both QQ and QZone saw a decrease in their MAUs in this quarter.
WeChat Mini-Programs: top categories and referring sources
The number of WeChat Mini-Programs is estimated to reach 3 million by the end of 2018. It is also expected to reach 400 million daily active users and improve its 1-day retention rate to 31% (which is currently 25.5%; 7-Day retention rate is 13.5% in June).
China third-party mobile payment market Q1 2018; dominated by Alipay and WeChat
The total transactions of third-party mobile payment reached 40.36451 trillion yuan (US$6.08 Tn) in Q1 2018, up by 6.99% over Q4 2017 and dominated by Alibaba affiliated Alipay (54%) and Tencent Finance. Alipay continued to lead this market with a share of 53.76%, followed by Tencent Finance (38.96%), they combined accounted for 92.71% of the […]
WeChat launched Brand Search
WeChat team announced the launch of brand search on WeChat Official Accounts platforms. Those having brand search enabled will get extra features including a brand zone and micro-page.
81% of WeChat users playing Mini-Games in 2018
81% of WeChat Mini-Programs users have played Mini-Games. As mini-game “Jump”(Tiaoyitiao) was receiving huge popularity at the end of 2017, Wechat started Mini-Games internal testing as of March 2018 and continued to attract users with several faddish Mini-Games represented by pinball games. Of the top 100 Mini-Programs, gaming took the largest share of 40% in […]
WeChat and Alipay payments are making smartphones obsolete
When you are still astonished by the unique experiences brought by mobile payment in China, WeChat and Alipay have already started to lead a new payment innovation out of smartphones. Highways contactless payment Alipay launched “license plate payment”. As long as the Zhima Credit is more than 550 points, users can directly bind their car […]
Tencent platforms overview in Q1 2018; WeChat MAU exceeded 1 bn
Tencent announced total revenue of USD11.693 bn for Q1 2018, an increase of 48% from Q1 2017. Monthly active user accounts (“MAU”) of QQ was 805.5 million, a decrease of 6.4% YoY. Smart device MAU was up by 2.4% year-on-year to 694.1 million. WeChat MAU exceeded 1 billion.
[REPORT] WeChat digital ecosystem 2018: WeChat Pay, Official Accounts, Mini-Programs
WeChat drove information consumption of 209.7 billion yuan in 2017, equivalent to 4.7% of China’s total information consumption over the same period. The average annual growth from 2014 onwards surpassed 30%, 12.8 percentage points higher than that of China’s information consumption. In 2017, China’s digital economy totaled 27.2 trillion yuan, an increase of 20.3% year-on-year, […]
The secret recipe of GQ’s WeChat success
By doing three things right, GQ’s China WeChat account has undergone a successful social media transformation.
Tencent quietly launched WeChat Boutique Stores
WeChat boutique stores don’t have a direct entry path from the main menu and are triggered to display after the brand terms are searched.