Although 80% of WeChat users use Official Account, 73% of users followed less than 20 official accounts (OA), of which 24% followed less than 10 and nearly 50% only 10-20, according to data from QuestMobile.
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How Becky built its e-commerce success on WeChat
In Becky’s initial WeChat e-commerce mini-program launch in December 2017, the transactions exceeded one million yuan in 7 minutes and nearly 3 million yuan sales in 113 minutes according to WeChat Advertising. Since then, it has been able to maintain a million transactions in the first minute of new product launches. For a direct e-commerce […]
WeChat testing new traffic driver for retailers
WeChat is testing a new traffic entrance, using payment pages to drive fans from their offline stores according to eBrun News.
1-week WeChat ad campaign saw 94% lower customer acquisition cost
Shenzhen-based Muse Marry, one of the largest luxury wedding dresses agencies in China, received 350 thousand ad impressions on WeChat Moments through Tencent Social Ads. It has already served over 30 thousand brides since 2012. Some wonder how it gets the customer acquisition cost reduced by 94% and acquires 30 new customers every day during one […]
Tencent testing a new social shopping feature on WeChat
During the night of May 11, WeChat “quietly” made a major update to the “Goodies Circle”, which was praised by the industry as the “shopping version of Moments”. Within the “Search” entrance of Wechat appeared a new first-tier entrance of “Goodies Circle”. In addition, a new function of “New Circle & Group” has been added […]
Tencent performance in Q1 2019; WeChat MAU exceeds 1.1 billion
Tencent’s total revenues in Q1 2019 were RMB85,465 million (USD12,693 million), an increase of 16% over the first quarter of 2018 according to Tencent’s announced financial results.
Stories behind China’s super app WeChat, told by its founder
WeChat founder Allen Zhang (Zhang Xiaolong) gave a speech at WeChat’s Open Class Pro event early this year, he asserted that the value that mobile apps can deliver via improved services is limitless. And, WeChat is expanding to revolve around different standalone apps, such as the mobile app for reading books WeRead, and will try […]
WeChat total daily payment transactions exceeded 1 billion in 2018
The increase in Tencent’s revenues in Fintech in 2018 was driven by its take-rate on commercial transactions collected from merchants, cash withdrawal fees and credit card repayment charges collected from users, and the service fees from financial institutions for the distribution of FinTech products such as WeiLiDai and the wealth management products on our LiCaiTong […]
China social e-commerce Xiaohongshu testing a new product on WeChat 2019
China’s social e-commerce platform Xiaohongshu, or RED, is testing a new social e-commerce product Xiaohongdian, based on two key components of WeChat’s ecosystem: Moments for sharing and Mini-Programs as the infrastructure. For now, users can only get access from sharing within WeChat. Xiaohongdian’s priority is to attract new users for the community and improve the […]
WeChat smart supermarket is coming
Following the adoption and popularity of mobile payment, China supermarkets are growingly more intelligent with technologies such as face recognition, IA, AR, O2O, etc. WeChat recently shared a vision of its technology integrations with supermarkets in the future. Face recognition for custom recommendations and promotions (Credit: WeChat Moments) Supermarket customers’ face will become a “Membership Card”. By […]
WeChat Year in Review 2018
WeChat sees 1.08 billion monthly active users in 2018, 63 million of which are senior citizens aged 55 years old and above. On average, WeChat users sent 45 billion messages and make 410 million audio/video calls every day (up 570% than 3 years ago).
WeChat testing Nearby Restaurants feature with top level entry path
WeChat is testing a new feature allowing users to find nearby restaurants according to Yiou News. This feature locates on the top level menu, in parallel with WeChat Moments, People Nearby, Mini-Programs, etc.
WeChat Pay to provide incentives to merchants in Jan 2019
WeChat is going to launch a new feature “Gifts upon payment” for WeChat Pay to get the small and medium merchants further engaged in January 2019. They can exchange those points with increased limits for balance withdrawal or VIP membership of Tencent Video, etc.
WeChat launched its own version of “Facebook Stories”
WeChat launched two new sections -“Time Capsule” and “Top Stories”- and several news features for WeChat iOS 7.0 on December 21, 2018. That’s the biggest upgrade since version 6 four years ago and one big move into the short video market. The new version is not yet available for Android smartphone users.
20% Chinese elderly use WeChat
WeChat had 61 million elderly users who are between 55 and 70 years old as of September 2018, an increase of 22% year-on-year. That was around 20% of the elderly population. As more and more of the senior citizens are starting to use WeChat for chatting, sending red envelopes and stickers, reading Official Account articles, […]