On the morning of March 10, 2014, Tencent and Jingdong (JD.com) together announced that they just reached strategic alliance. Jingdong is going to buy 100% equity, logistics personnel and asset of Tencent’s B2C platform QQ wanggou (wanggou.com) and C2C platform PaiPai (paipai.com), besides, a few stake in Yixun (yixun.com) and the right to buy the […]
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Analysis on China’s Top Mobile Messenger Apps
According to Enfodesk, QQ got 325.71 million active users, ranked the first in mobile IM apps, followed by WeChat with 295.712 million. These two winner are both developed by Tencent, beating the others by a long shot. Momo took the third place with 13.43 million active users. ChatOn and Wangxin ranked the fourth and fifth, […]
How Brands Utilized Chinese Spring Festival Gala on Sina Weibo
Chinese Spring Festival Gala usually had the highest TV ratings in the world, according to CCTV, its TV ratings in 2014 reached 30.94%. While in the US, Super Bowl also had pretty high TV ratings therefore Chinese called it “American Spring Festival Gala”. 2014 Super Bowl hit a new record of 111.5 million viewers.
100M Mobile Payments in 7 Days, Alipay Triumphed Through Spring Festival
During 2014 Spring Festival,over 100 million payments were made via mobile Alipay, accounted for 52% of overall payments by Alipay in this period, according to the data from Alipay Wallet (the mobile client of Alipay).
China Mobile Shopping Market Snapshot in 2013
China mobile shopping market reached 167.64 billion yuan (USD 27.459 billion) in 2013, with 165.4% YoY growth. The market kept increasing rapidly under the circumstance of a better network coverage system and higher mobile terminal penetration. In the same period, the size of online shopping by PC is nearly 1600 billion yuan (USD 262.08 billion), with a […]
The Story of the Rise of Tencent Empire
QQ, one of the most successful and essential product of Tencent, has an adorable penguin to be its logo. “Penguin” Empire, 15 years of after its birth, attracted 800 million users globally. Another top-rated “Penguin” Empire product, Wechat, soon accumulated 300 million users in a little more than two years. Wechat gives Tencent more dominance […]
Top 10 Marketing Campaigns in China in 2013
In 2013, competition between Chinese brands were extremely fierce. Some brands provoked the war, some were forced to confront. As for old enemies like Wang Lao Ji and Jia Duo Bao, they already got used to combating with each other. Social media rose to be important battle fields in recent years.
China Social Sharing Apps Usage in Travel (3 Part Series)
This is the part 2 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 1, Part 3. With the basic understanding of consumer demographics features, now we take a further look at social sharing apps’ usage in travel. Sina Weibo and Wechat ranked the first and second […]
Insights on China’s Top Search Terms in 2013
What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this post aims to provide you some insights.
REPORT China Mobile Payment User Behavior 2013
According to iResearch report on China mobile payment user behavior in 2013, in the aspects of mobile payment recognition, only 20.7% of Chinese users knew nothing about mobile payment. Over 70% of users had a certain knowledge of mobile payment. At the same time, 71.2% of users haven’t used mobile payment before, frequently users only […]
Top China Social Network Sharing Websites in Oct 2013
According to Jia This, a social sharing aggregation provider which offers sharing and favorite buttons for over 800,000 Chinese websites, Qzone ranked the top in October social network sharing platforms. Wechat rose from the sixth to fourth, and renren dropped from fifth to sixth in October.
The Secrets Of Xiaomi Marketing Success in China
Xiaomi, claiming as Apple of China, has been extremely successful after three years of set up. By the end of September 2013, Xiaomi 2 (including 2A/2S) sold out 10 million in 11 months. MIUI users surpassed 20 million. It is expected to sell over 18 million smartphones in 2013, and the estimated sales will be […]
Baidu Launched Brand Digital Equity List With Millward Brown
Baidu, in cooperation with Millward Brown, announced 2013 brand equity list on November 18 2013. Brand digital equity, a new concept proposed by Baidu, which combined big data of consumer search results with Millward Brown consumer brand equity research, evaluates brand performance in digital area from multi-dimensions.
Tencent Digital Property User Data for Q3 2013
Tencent published its Q3 finance report on November 13, by the end of September 30 2013, Tencent’s total revenue in Q3 reached 15.54 billion yuan (USD 2.53 billion), 34.3% more than that of 2012.
SNS App Update in Q3 2013
According to iResearch, SNS in PC-end grew steadily, and the traffic in mobile-end and PC-end became closer. In PC-end, Weibo and social services kept increasing, while in mobile-end, Wechat was the main driving force. In August 2013, friends-making social networks reached 430 million monthly coverage, with a 0.2% YoY increase and a 1.3% QoQ drop. […]