The Hurun Report recently published The Chinese Luxury Traveler 2015, for the fourth consecutive year. The report revealed the features of Chinese traveling enthusiasts, including their decision-making process, social media habit, travel trend, sales and gifting preference.
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China Mobile Shopping Market Value Exceeds RMB36 Bln in Q1 2015
In Q1 2015, China mobile shopping market total transaction value exceeds RMB36.23 billion (US$5.9 billion) according to data of iResearch. Affected by the Chinese New Year, mobile shopping’s QoQ growth in Q1 2015 was relatively slowed. However, iResearch estimates that in Q2 2015, mobile shopping would still keep rapid growth.
Marketing Demands of Alibaba E-tailers
Alibaba’s latest research shows that their e-tailers’ desired marketing were Taobao affiliate marketing (73%), SNS (50%), online ad placement (49%) and content marketing (33%) according to a questionnaire involving 38,000 respondents in 2015.
China Mobile Payment Market Insights in 2014
In 2014, total transaction value of China mobile payment market exceeded RMB599.247 billion(US$97.628 billion) with an increase of 391.3% from last year according to data of iResearch.
Video: Jack Ma’s Speech at CeBIT 2015
The annual IT & Digital Business expo CeBIT 2015 takes place from March 16-20 in Hannover Messe. Jack Ma, Executive Chairman of the Alibaba Group, and German Chancellor Angela Merkel, open CeBIT 2015 on Sunday, March 15.
China Top 10 Online Advertising Media in 2014
In 2014, total transaction value of China online advertising market exceeded RMB154 billion (US$24.95 billion) with an increase of 40% from the same period of last year.
China Business Social Networking Market in 2014
Business social networking is growing fast in China nowadays. According to Tencent’s latest research, 52.9% respondents used business communication tools in their companies in 2014 including Tencent RTX, Enterprise Fetion, Enteprise QQ as well as Netease EIM.
China Mobile Payment Exceeded $3 Trillion in 2014
On 12 February 2015, People’s Bank of China announced China’s Payment Market Report 2014. The report showed in 2014, the total transaction volume and value of non-cash business were 62.752 billion and RMB1,817.38 trillion (US$294.70 trillion) with YoY growth rate of 25.11% and 13.05% respectively.
Huawei V.S. Xiaomi on Mobile in 2014
Huawei and Xiaomi are now well-known mobile phone brands in China. Huawei has a history of over 10 years while Xiaomi has been on the market for 5 years. In 2014, their revenue had both over USD$11 billion.
China Fast-Growing Internet Investment Product Insights in 2014
Nowadays, the penetration of internet investment products has exceeded 45% in china. The internet investment products, such as P2P, Yu’E Bao, WeChat Licaitong and so on, are very popular among internet users according to research of Nielsen.
Top 3 E-Commerce Campaigns on Weibo in 2014
In 2014, China internet users were active on Weibo, 82% Sina Weibo users bought online in Q3 2014, which made Weibo top among social apps in the world according to data of Global Web Index. The top 3 e-commerce campaigns on Weibo were Tmall’s “Let Hongbao Fly”, Jingdong’s “618 Party On”, Dangdang’s “Gan Zuo Gan […]
Alibaba Has over 86% Share of China Mobile Shopping Market in 2014
In 2014, total transaction value of China mobile shopping market was RMB929.71 billion (US$151.27 billion) with an increase of 239.3% according to Chinese research company iResearch, which is close to EnfoDesk’s estimate.
Sohu Sogou Revenue Grew by 70% to $119M in Q4 2014
Sohu total revenues were US$477 million, up 24% year-over-year and 11% quarter-over-quarter while Sogou, part of Sohu, revenues were US$119 million, up 70% year-over-year and 12% quarter-over-quarter according to Sohu announced financial results.
China Social Media Reaching Younger, and Lower Tier Cities
China social media is now used by more age groups, by fewer educated people and by people in smaller cities according to Kantar Group.
Weibo and Alipay’s Hongbao Campaign Gone Viral
“2015 Let Hongbao Fly” campaign, jointly started by Weibo and Alipay, indicates the start of virtual Hongbao (or Red Envelope) war for Chinese New Year 2015.