The number of China internet users exceeded 801 million with a penetration rate of 57.7% according to the latest data from CNNIC. Live broadcasting, short videos, and personalized content will continue to be essential parts of digital marketing strategies in 2019.
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China internet users mobile usage scenarios
More and more marketers’ attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one million users as of June 2018, an increase of 11% year-on-year. The app opens increased by 8% quarter-on-quarter and the average daily usage duration on a single app decreased by 12%. […]
Chinese travelers to take 390 million person-trips outside China by 2030
For Chinese outbound travelers, group tours (44%) and free itinerary travel (42%) were still the two primary ways of traveling abroad. However, customized tours will expand its share from 14% in 2017 to 33% in the near future. And, customized tour, 50% of whom are now in tier-1 cities, will also expand to tier-2 and […]
China mobile payment usage in Q3 2018; Tenpay (Tencent) the highest penetration
92% of mobile internet users in China used mobile payment in Q3 2018, a little decline compared with 92.4% in May, according to the report from Ipsos. The penetration rates of Tenpay (WeChat Pay + QQ Wallet) and Alipay were 84.3% and 63.6% respectively. Around 24% of Tenpay users never used Alipay while only 3.5% […]
40% of Chinese consumers will be Centennials by 2020
Centennials is already an economic powerhouse globally as the population born after 1997 now accounts for 35% of the world’s total population. In China, this cohort is generally a combination of post-95s and post-00s. They are quickly becoming the mainstream of Chinese consumers as well. 40% of Chinese consumers will be from these two age […]
China’s top mobile news feed advertising platforms in Oct 2018
WeChat (1,079.65 million units), QQ (669.8 million units), and Tencent Video (558.83 million units) were the top three platforms for delivering news feed ads in terms of monthly active devices. Qutoutiao, Sina Sports, and Hilamaya FM grew fastest. When it comes to the ranking of top mobile news feed ads platforms, Tencent’s WeChat, QQ, and Tencent Video […]
7 highlights from Tmall Double 11 2018
What have Chinese consumers bought during Tmall Double 11, the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much? Nearly 70% of respondents were buying “more than last year” (35%) or “same as last year” (33%). Apparel was still the most popular one among […]
China luxury goods market to reach US$186 bn by 2024
Chinese consumers were expected to contribute 40% sales to the global luxury goods market and hence drive 75% of this market’s growth. 58% of luxury goods consumers were the youthful population. 58% of them located at tier-2, tier-3, and lower-tier cities. Mobile occupied 54% of luxury goods consumers’ attention. 58% of consumers prefer collecting information online and buy luxury goods through […]
China golden week travel insights 2018; decline in flights & expenses
Chinese went on 726 million domestic person-trips and 7 million outbound trips in the Golden Week holiday of 2018 (1-7 Oct). They altogether spent 650 billion yuan (US$93.65 bn) on traveling. Both the average daily sales of retail, food & beverage, and the domestic person-trips dropped. Travelers spent less on outbound travels. Only 19% of outbound […]
The changing demographics of Chinese outbound travelers
With the increasing number of Chinese tourists vacationing in international destinations, their preferences, behavior and purchasing patterns are undergoing significant changes. 1. Experience-centered Not all Chinese tourists are in it for the shopping. When planning an international trip, Chinese travelers prefer destinations with beautiful natural scenery (65% of respondents), according to McKinsey with good value […]
China’s flower e-commerce market in strong growth; to hit US$7 billion by 2021
In China, the flower e-commerce has been a 12.41 billion yuan (US$1.79 bn) market in 2017, approximately 10 times larger than it was in 2013. With the development of consumption habits and the improvement of cold chain logistics, this market is blossoming. Previously, it occurred to people only when there were festivals or big events. […]
This Chinese bookstore chain manages to be profitable and expanding
Sisyphe Books, originally from Zunyi City of Guizhou province in China, had opened 8 bookstores after 15 years of development. In the year 2008, Sisyphe opened the first 2.0 concept bookstore in Chongqing. It entered Shenzhen in the year 2013.
59.9% of China mobile payment users bought financial products, Ye’E Bao the most popular
The mobile payment transactions totaled 14.92 billion with an amount of 62.88 trillion yuan (US$9.09T) in Q2 2018, an increase of 73.09% and 60.24% year-on-year, respectively. The mobile payment users were expected to reach 650 million by the end of 2018. The young are the major users of mobile payment. 59.9% of mobile payment users […]
Why and how Chinese digital media Yitiao expanding to offline retail
Yitiao, a video-focused content producer and e-commerce start-up, opened its first three brick-and-mortar stores in Shanghai on September 22, 2018. Yitiao has been one of the top WeChat Official Accounts by total followers that produces original videos after four years’ operation. It also established its own e-commerce platform aiming at China’s new middle class based […]
Lifestyle of China’s post-00s online users
China’s post-00s (the generation born in the 2000s) favorites internet slang in order to be social and interact with others. 15% of them place “entrepreneurship” as the future career direction. Social, fashion, and personalization are most-valued characteristics of pan-entertainment products. They are willing to pay for good user experience and high-quality content, according to the report […]