WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low education background; its penetration among users with a bachelor’s Degree was nearly 50%. Only 15% users with a low education background used Bilibili, comparing to 45.8% users with a bachelor’s […]
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China online shoppers trends 2019
The higher educated Chinese are the least likely to be attracted by incentivized sharing. Nearly 90% of users with middle school or lower education spent less than 40% of the monthly expenditure online. Over 50% of the 40 to 49-year-olds choose to buy home appliances and digital equipment online. A comparison of online shopping behavior […]
How one utilizes Alipay mini-programs to acquire new users
Alipay recently introduced a new feature Sports on its mini-programs platform and opened beta testing to some developers. It has helped promote brand exposure and user acquisitions. Previously, Alipay mini-programs has opened over 600 functions including face recognition to developers. Alipay, the leading online payment platform owned by Ant Financial and affiliated with Alibaba Group, […]
China saw 1.1 billion active mobile devices in 2018
The monthly active devices of mobile internet totaled 1,131 million in December 2018, a net increase of 46 million compared with 64 million in the prior year period. The growth has declined from 17.1% in January 2017 to 6.2% in January 2018 and then the lowest point of 4.2% in December 2018. On average, each […]
China’s mobile internet overview 2019
The internet and mobile internet have a user base of 829 million and 817 million, respectively, as of December 2018, according to the 43rd statistical report from the China Internet Network Information Center (CNNIC). Both of them saw a net increase of 56.53 million and 64.33 million users, respectively, from the prior year. Noteworthy, user growth […]
Alipay to start charging for credit card repayment in March 2019
Alipay announced yesterday it will start charging for its service of credit card repayment from 26 March. Alipay users can still enjoy the service for free for up to 2,000 yuan credit card repayment every month.
China’s cross-border online shoppers to exceed 200 million by 2020
Consumption expenditure contributed 76.2% to GDP growth in 2018. The market for imported goods totaled US$2,078.10 billion, an increase of 12.9%. The population of consumers who buy foreign products online is estimated to exceed 200 million by 2020 according to Deloitte. In the pilot areas, such as Shanghai, Hangzhou, Shenzhen, and Guangzhou, next-day delivery or the same […]
Tmall and JD had a combined market share of over 85% in China’s B2C e-commerce market
In China, the online retail B2C e-commerce grew by 28.4% to a US$226.38bn market in Q4 2018. Tmall took the lead, followed by JD, Suning, Vipshop, and Gome.
Baidu app’s daily active users grew to 300 million over one night
CCTV’s Spring Festival Gala, or Chunwan, is a Chinese New Year special produced by China Central Television (CCTV) shown on the eve of Chinese New Year on its TV channels. CCTV now requires mobile app advertisers with daily active users of at least 100 million. Otherwise, the server would crash upon broadcasting the advertisement.
Resorts World Sentosa enhances Chinese traveler experience with Alipay mini-program
Alipay and Resorts World Sentosa (RWS) have deepened their strategic partnership to enhance the travel experience of Chinese visitors with the launch of a new RWS mini-programme available on the Alipay mobile application platform – the first of its kind in Singapore. RWS is also the first integrated resort outside of China to offer a […]
Watsons partners with NetEase in offline retail
The roughly 3-year-old NetEast Yanxuan co-branded with Watsons to form a sub-brand as a brick-and-mortar retail store featured with life aesthetics. It launched in Pazhou Poly Plaza, Guangzhou on January 19, 2019. Yanxuan, one of NetEase’s e-commerce platform, focuses on select daily living products since 2016. It’s the first on the original design manufacturer (ODM) model. […]
Cross-border e-commerce female shoppers trend 2019
China has grown to be one of the biggest markets for fashion where female consumers are a significant force. There are over 80 thousand SKUs of cosmetics products, which makes it harder for consumers to pick up the most suitable products by themselves. In that regard, content recommendation becomes popular with Weitao (part of mobile […]
ByteDance: A Chinese Mobile App Factory
Many people keeping an eye on the Chinese digital market know Tik Tok, which is known as Douyin in China. Not many know the company behind Tik Tok, ByteDance and its founder Zhang Yiming. ByteDance has also created several other very popular mobile apps such as Toutiao and Xigua Video. ByteDance’s products continue to grow […]
New e-commerce regulations in China you should be aware in 2019
Individual agents (Daigou), who frequently promote products on WeChat Moment or sell products in live streaming and short videos, all share a new name “e-commerce business operators” as Taobao and JD.com since the new e-commerce policy comes into force on the first day of 2019. Under this new regulation, they need to make market entity […]
Secrets of wining low-tier city youth in China for FMCG brands
Low-tier city consumers are an increasingly important source of growth for the fast-moving consumer goods (FMCG) industry. For many brands, they are the make-or-break factor for their success in China. To win them over, brands need real-life data to understand what they’re buying and, more importantly, why. Low-tier cities youth: must-win consumer segment for many […]