China Internet Watch

China Internet Stats, Trends, Insights

Search Results for: wechat ads

A WeChat User On Average Reads 5.86 Articles Per Day

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There were 468 million WeChat users in Q3 2014 and the number is growing with a stable growth rate in China. WeChat also dominates APAC mobile messaging in Q3 2014. Nowadays, more and more users are using WeChat for consuming news and information. Let’s take a look at some reading habits of WeChat users in […]

WeChat Hit 100 Million Downloads in Google Play

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WeChat may be the fiercest competitor of WhatsApp in the world. By August 2013, WeChat got 272 million monthly active users, and over 100 million oversea users. Now WeChat broke another 100 million mark: 100 million times download in Google Play. Poshu Yeung, the vice president of Tencent IBG (international business group), said in a […]

WeChat Quietly Mimics Xiaohongshu as Tencent Strengthens Its Core Strategy

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In an unexpected yet strategic move, WeChat has been quietly introducing a new content feature, closely resembling the popular Chinese lifestyle platform, Xiaohongshu (Little Red Book). Through subtle UI adjustments, primarily using red dot notifications, WeChat has begun channeling users into a dual-column, image-text format that feels strikingly similar to Xiaohongshu’s interface. This development, which […]

China’s mobile payment market overview 2023: Alipay vs. WeChat Pay

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QR code payment is still the most commonly used payment method for mobile payment users in China according to China Payment & Clearing Association’s research. “Which payment do you use more in daily life?”  According to recent research conducted by the China Payment & Clearing Association, QR code payment remains the most frequently used payment […]

WeChat Users & Platform Statistics 2023

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In 2022, the total views of the original content on WeChat Channel (video account) increased by 350% year on year, and the scale of live broadcast increased by 300%, according to WeChat’s data released on 10 January 2023.

Mini Program platforms 2021: WeChat vs. Alibaba vs. Baidu (Updated)

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Mini Programs (MP) are light applications designed to run on top of a specific mobile app. Top technology companies in China have designed and run their own mini-program framework; and, the most popular ones include WeChat platform, Alibaba (Alipay platform; Taobao platform), Baidu Smart Program, and QuickApp. Lifestyle service is the most popular category on […]

WeChat Mini Programs Insights 2021

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The number of monthly active users of WeChat Mini Programs has exceeded 863 million (as of December 2020) according to data from QuestMobile. On average, each WeChat user uses 5.6 mini programs in December 2020, up from 5.1 a year ago. The average time spent per user on WeChat Mini Programs increased by over 27% […]

WeChat expanding e-commerce reach with mini program integration on JD, Xiaohongshu

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Last year, WeChat launched WeStore, an online store mini program on WeChat. Many companies launched their WeChat stores, including luxury brands. Recently, some users found some luxury brands’ WeChat mini programs, such as Gucci and Givenchy, inside JD and Xiaohongshu (RED). Gucci’s Xiaohongshu Company Account shown in search results Clicking on the ad (the “cat” […]

WeChat Apps Guide (Weixin Mini-Programs)

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The launch of Mini-Game “Jump” (Tiaoyitiao)  made WeChat Mini-Programs (or WeChat Apps) an instant hit in early 2018. On average, 230 million users used WeChat Mini-Programs daily, 60 million more than 2017. It is estimated to exceed 350 million by the end of 2019.

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