Social e-commerce is a segment that involves utilizing communication channels such as social networking websites, SNS, WeChat, Weibo, social media as well as the social interaction, user-generated content and other measures to facilitate the purchase and sales of products. Social networking elements as “like”, sharing, connection, discussion, interaction, and others are applied to the process […]
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Tencent Live integrates live streaming with e-commerce mini programs
Though still in testing phase Tencent Live integrates live streaming with its mini program. Brands can embed HTML5 based product on its mini program as an entry to its live streaming. Followers and fans can click to open Tencent Live to watch live streaming.
Case Study: Mead Johnson’s marketing secrets in China
In today’s consumer environment, the market competition of FMCG has been very competitive, and major brands are trying their best to seize the new generation of consumers. It is no longer easy for them to breakthrough. While facing fierce competition, Mead Johnson has achieved rapid growth in China. One of the important factors is the […]
Baidu going after e-commerce sales with investment in Youzan
Baidu completed a strategic investment in a Hong Kong-listed retail technology solution company Youzan last month, with a transaction value of approximately US$30 million. Youzan is known for its e-commerce solutions widely used by WeChat sellers (Weishang). Prior to this round of investment, Baidu and Youzan announced their partnership at the AI Developers Conference in […]
Top mobile applications in China by total time spent in Jun 2019
Instant messaging mobile apps take a significant chunk of China internet users’ time spent, accounting for 14.5%, followed by online video, short video, and online music. Mobile App Usage Time Distribution Two peak time periods for short video apps are around 12 pm, and 8 pm-10 pm, according to data from China Telecom. For online […]
Mobile social app Momo MAU grew to 114 million in Jun 2019
Momo, one of China’s top mobile social networking platform, announced total net revenues of RMB4,152.6 million (US$604.9 million) in the second quarter of 2019, an increase of 32% from RMB3,152.5 million in Q2 2018.
Weibo’s monthly active users grew to 486 million in Q2 2019
Weibo’s monthly active users (“MAUs”) reached 486 million in June 2019, a net addition of approximately 55 million users year-over-year. Mobile MAUs represented approximately 94% of MAUs. Weibo average daily active users (“DAUs”) were 211 million in June 2019, a net addition of about 21 million users year-over-year according to Weibo’s official finance results.
Pinduoduo’s annual active buyers exceeded 483 mn, ranking second in Q2 2019
China e-commerce platform Pinduoduo reported total revenues in the second quarter of RMB7,290.0 million (US$1,061.9 million), an increase of 169% from RMB2,709.0 million in Q2 2018 according to its official announced financial results.
China’s mobile internet users overview H1 2019; top 4 companies compared
The monthly active users of China mobile internet dropped to 1.136 billion in June 2019 from 1.138 billion in March 2019 according to data from QuestMobile. China’s mobile internet users grew by 46.07 million in 2018 and slowed down in the first half of 2019 with only 5.7 million additional active users. Daily time spent […]
Mobile apps trend in China in Q2 2019; short video apps saw 111 million new users
The top growing mobile app saw the largest increase in monthly active users in Jun 2019. Time spent on short video apps continued fast growth. The most frequently used apps by the average number of daily opens are social networking apps and short video apps. The top growing mobile app categories in terms of monthly […]
ByteDance’s mini-program ecosystem on TikTok and Toutiao
Earlier this month, ByteDance announced that as of July 2019, the company’s total DAU has exceeded 700 million, with a total MAU of more than 1.5 billion. TikTok contributed 320 million DAU to the overall success. With a huge user base in a market like China, it’s not surprising to see ByteDance’s ambition and efforts […]
China mobile payment market overview 2019
The number of mobile payment users has reached a saturation point, and the growth is drawing to a close. According to an Ipsos survey, the penetration rate (i.e. ratio of users using the service within the last three months) is 95.1%. Although a relatively high growth rate as compared to the survey result of December […]
China’s top mobile payment apps compared: Alipay, Tenpay, Unionpay
The competition pattern of “duopoly” is still solid, while the competitiveness of UnionPay, a state-owned player, is improving. The penetration rates of Tenpay, inclusive of WeChat Pay and Mobile QQ Wallet, and Alipay are 89.2% and 69.5% respectively, with the number of estimated users reaching 940 million and 740 million respectively, according to an Ipsos […]
4 pillars to unlock post-90s growth potential
Post-90s generation consumers are the core growth driver for the personal care market in China. In China, demographic cohorts were often defined by decades in which the segment was born. Post-90s generation refers to those who were born in the 1990s. They were once considered as “emerging consumers”. But now in 2019, they are in […]
The emerging Gen-Y for China’s travel market
China’s emerging Gen-Y’s complete travel experience journey has five stages: dream, plan, book, experience, and share. Let’s see an overview of emerging Gen-Ys’ power, how they re-shape China’s travel market, stages of their travel journey, and how to get ready. Overview of Emerging Generation Y’s power There is no strict demographic definition for Generation Y […]