Wuhan city government announced last Friday that it has officially launched “Wuhan Purchase 2020 consumption promotion campaign” with WeChat Pay and other platforms, which will issue 500 million yuan (US$70.73 million) of shopping vouchers.
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Alibaba takes on Pinduoduo with Taobao Special Offer
Along with Taobao’s “special offer edition”, there are also “super factory plan” and “10 billion production area plan”, three major initiatives that Alibaba uncovered asd three pillars of Taobao’s C2M strategy.
Cloud infrastructure services spend in China increased by 64% in 2019
China’s cloud infrastructure services market grew 66.9% and reached US$3.3 billion in total spending in Q4 2019, accounting for 10.8% and the second largest of the global market, according to data from Canalys.
China OTA Tongcheng eLong MAU exceeded 205 million in 2019
The average MAUs of China’s OTA Tongcheng-eLong (HKG: 0780) increased by 18.5% year-to-year from 173.7 million in Q4 2018 to 205.9 million in Q4 2019 according to its unaudited financial results.
Social media company JOYY global mobile MAU over 485 million in 2019
JOYY, previously known as YY, saw its global average mobile MAUs grown to 485.2 million, 78.8% of which were from markets outside of China.
Mini Programs usage insights for Feb 2020; DAU exceeded 450 million
The Daily Active Users (DAU) of mini programs in China has already surpassed 450 million, according to Aladdin’s report released in March 2020, a 3rd party mini program data platform. The number of available mini programs on the market reached 3.9 million, 600,000 more compared to 2 months earlier. As a comparison, Apple Store has only […]
China’s retail sales grew by 8% in 2019; online up 16.5%
In 2019, the total retail sales of consumer goods in China reached 41,164.9 billion yuan (US$6,010 bn), up by 8.0% year-on-year (nominal growth rate). The real growth rate was 6.0%. Of the total, the retail sales of consumer goods excluding automobiles reached 37,226.0 billion yuan, with an increase of 9.0%.
Review: Xiaohongshu’s live streaming on Business Accounts
Xiaohongshu, also known as RED or Little Red Book, has been preparing its Business Account live streaming function for almost a month. It is officially announced that Xiaohongshu will provide quality brand partners and the campaign-based partnership project with access to its Business Account live streaming platform. Xiaohongshu explains that brand representatives, professional sales guides, […]
Coronavirus outbreak’s impact on China’s consumption
The quick spreading of coronavirus has totally changed China’s usually busy and cheerful Lunar New Year period: people were required to stay at home, inter-city transportation has been largely reduced, international flights have been cut down to minimal, almost everyone has canceled their travel (unless they were already overseas), visiting friends, and out-of-home activities. Schools […]
How some industries in China benefiting from the novel coronavirus outbreak
While most industries are hit by the novel coronavirus outbreak (COVID-19), some sectors in China besides the e-commerce (especially fresh food e-commerce) sector see a boost. Find out how businesses in entertainment, healthcare, and real estate are responding as well as the live streaming’s being vastly adopted as a sales and marketing tool in China. […]
Rising consumption power of China’s small town youth, part 3
Like all parents in the world, new small-town youths who have become parents always want to provide the best for their children. When they make the purchase for their children, they pay more attention to quality, safety, and children’s preferences; and, they are much less price-sensitive. Read Part 1 here, or Part 2 here. Or, […]
Story of Li Ziqi: Top YouTube influencer from China with 8.7M subscribers
The 29-year-old Li Ziqi was seated, wearing a pink cheongsam (a.k.a. qipao) and a white outfit, in the cover of the latest China Newsweek’s Dec. 30 2019 issue. Besides her are Gree Electric Chairman Dong Mingzhu, Executive Vice President of Renmin University of China Wang Liming, President of Mengniu Group Lu Minfang, Actor Yang and […]
Looking into Taobao Light Store with Starbucks
If you open mobile Taobao and search “Starbucks”, you may see a new page completely different from before. In the past, when users search an established brand, the corresponding result would be the flagship store. The link to the flagship store will be displayed on the top of the page, with other various relevant goods […]
8 Strategic segments of China’s online consumers
The e-commerce channel, growing at an annual rate of 35%, is now the primary growth engine for China’s FMCG market, according to a report of consulting firm Bain. It has achieved high levels of penetration and become a core sales channel in subcategories.
Chinese consumers expanding the number of countries from which they buy
In the third quarter of 2019, China’s GDP growth rate dipped to 6.0%. But amid the slowing economy, China’s consumers still have a growing appetite for fast-moving consumer goods (FMCG). In the first three quarters of 2019, total FMCG sales roles by 2.7%, 6.9%, and 5.7%, maintaining the same pace as 2018. In the first […]