China’s regulatory authorities issued 18.2 billion yuan fine to Alibaba, calling a halt to its “choosing one out of two”. But it doesn’t make it much easier for Pinduoduo to enter the market.
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China social e-commerce market insights
Social e-commerce accounted for 34.37% of total e-commerce transactions in 2020 according to a survey conducted by the Internet Society of China. For social e-commerce merchants, the top sources for users are WeChat Groups and WeChat Moments. Tmall accounted for about one-third of the surveyed brand merchants’ e-commerce sales in 2020. JD and Pinduoduo are […]
Private domain operation trends of retail chain enterprises in China
WeChat ecosystem has boosted retail chain brands’ business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer retention, higher repeat purchase, and optimal value per customer. Compared with the traditional online channel, the private domain traffic operation saves the platform commission and the platform traffic purchase cost; […]
China online travel booking users decreased by 18% in 2020
The number of online travel booking users in China dropped to 342 million in 2020 from 418 million in 2019. LY.com relies heavily on WeChat Mini Program, leading other mobile travel platforms with over 155 million monthly active users. China online travel market grew 8% QoQ in H1 2020 China’s online travel market transactions totaled […]
Burberry co-created mobile game skins for Honor of Kings with Tencent
In Honor of Kings’ first co-creation with a luxury brand, Burberry Chief Creative Officer Riccardo Tisci has exclusively designed two skins for the mobile game’s popular heroine, Yao.
How Tencent’s investment strategy made it US$120 billion in 2020
Tencent made a total of about US$120 billion in 2020 through its minority stakes in about 100 listed companies. Such achievements are enough to make any venture capital company in Silicon Valley envious. Tencent is one of the largest and smartest technology investors in the world, holding shares in a range of companies, including Snap […]
Gen-Z Insights: capturing attention of China’s post-95s consumers
Attention is the first impetus for people to start thinking and take part in the action. It has become a scarce resource in the prosperity of the Internet. Today’s young people’s daily cross-screen multithreading behavior has intensified the dispersion and switching of resources. When is their attention most active? What do they focus on? What […]
Top China digital trends in 2020
We’ve taken a look at all the articles published on CIW and come up with the top 10 articles with the most views in 2020.
Course
CIW Course China digital landscape 7 Lessons 34 Videos All Skill Level 4:11h Duration English Language The course is currently fully enrolled. You can register your interest below for the next earliest access. Learning Path Lesson 1 – China Digital Landscape Overview An overview of China internet users An overview of China’s digital landscape Mini […]
Live streaming e-commerce to account for over 20% of China’s online shopping GMV by 2022
With its first appearance in 2016, e-commerce live streaming has been in explosive development period since 2019. Its GMV in 2019 reached 451.29 billion yuan, increasing by 200.4% YoY and accounting for 4.5% of the overall online shopping market in China. With a huge room for growth, it is expected to maintain a high growth […]
Dating app Momo revenues down 6.8% in Q2 2020
Monthly Active Users (“MAU”) of Momo mobile app, one of the top dating app in China, were 111.5 million in June 2020, compared to 113.5 million in June 2019.
Meet China’s Generation Z
China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and 23-year-old and will account for 40% of consumption power in 2020. Their average time spend on mobile internet is 4.7 hours per day. And, they like Zhihu, Tantan, Xiaohongshu more […]
China mid-year 618 shopping festival: Taobao vs. JD; US$136 bn in total
If 618 is something totally new to you, you may want to read our guide on 618 Shopping Festival.
Shoppers could soon buy JD products on Kuaishou platform
Kuaishou (Kwai) Technology and Jingdong (JD) Retail Group signed a strategic cooperation agreement on 27 May 2020 that enables users to buy JD products on Kuaishou platform directly.
China’s mobile payment market overview Q1 2020
By March 2020, the number of online payment users in China has reached 768 million, an increase of 168 million over the end of 2018, accounting for 85.0% of the total Internet users. The number of mobile online payment users has reached 765 million, an increase of 182 million over the end of 2018, accounting […]