China Digital Insights CIW Dossier China Digital Insights (DCDI) is compiled to provide statistical information about China digital insights on the internet economy, digital trends, online users, mobile apps, and e-commerce. Click here to download. Archive E-commerce Market Jul 2021 CIW Dossier “China E-Commerce” is compiled to provide statistical information about China’s e-commerce market including online […]
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520 Day: China’s Modern Twist on Celebrating Love
What’s this “520 day” that intrigues many in China? The term 520, an abbreviation for May 20, denotes an unofficial Valentine’s Day in China. The number “520” phonetically resembles “Wo Ai Ni” or “I Love You” in Chinese.
Top 3 private traffic platforms for merchants in China
WeChat, Alipay, and short video platforms (Douyin, Kuaishou, etc) have become the most important platforms for Chinese merchants’ private traffic operation according to a report from iResearch. More than 80% of businesses believe that the cost of private traffic has increased by 40%, so the conversion rate and leveraging public traffic have become the core […]
Top Chinese liquor brand Moutai starts selling ice cream
Selling ice cream in Maotai is not a fad, but a long plan. Maotai has initially launched three flavors of ice cream: original, vanilla, and tiramisu, selling at 39 yuan (US$5.8). According to its official disclosure, the R&D team is still experimenting with other Maotai ice cream of various flavors. In the future, Maotai will […]
How Watsons China’s online sales almost doubled in 2021
Watsons China’s total revenue in 2021 was HK$22.77 billion, a year-on-year increase of 14%, the largest increase in the past five years. Watsons’ online sales increased by 94%, providing a strong impetus for the recovery of performance. Watsons’ long-term digital transformation has initially yielded fruitful results, which has become its biggest driving force to resist […]
China online advertising market insights 2022
In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according to CTR. China advertising market vs online ad market Advertisers of large enterprises with a budget of 500 million yuan or more are more confident in digital marketing spending. In […]
American coffee brand “Blue Bottle Coffee” opened its first store in China
On February 25th, the American coffee brand “Blue Bottle Coffee” opened its first store in mainland China. On the opening day, fans lined up to buy; large number of customers waited outside the store and lined up for hundreds of meters. Even many scalpers were eyeing the business of reselling the coffee. That morning, the […]
China Digital Luxury Report 2021
China’s post-90s (those born after 1990) are expected to contribute to 46% of China’s luxury purchases in 2021, according to joint research by Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG). China’s post-90s already make up 50% of the luxury goods buyers in the country, with a fast growth rate of between 25-35 percent […]
Exploring new ways to capture Chinese Gen-Z’s attention
Identifying proper styles of communication is critical in capturing Chinese Generation Z’s attention. Generation Zs value the way brands communicate and prefer particularly “young” and “surprise” ways of communication.
China’s 3rd-party payment market 2021-2025e: mobile vs. internet
The third-party mobile payment transactions in China increased to 74.0 trillion yuan in the first quarter of 2021, a year-on-year increase of 39.1%, according to data from iResearch. iReserarch forecasts China’s third-party mobile payment market would reach 74.2 trillion yuan in the second quarter of 2021. China’s third-party mobile payment is mainly composed of three […]
Why are the Blind Box so attractive to many consumers in China?
A box is supposed to function as a storage tool. But in recent years, the “Blind Box” has gained its popularity in China. Benefiting from this trend, a Beijing-based toy maker Pop Mart raised $676 million in an initial public offering (IPO) at the end of 2020 which gave the company a valuation of $7 […]
Secrets of Pinduoduo’s low-cost user acquisitions
Pinduoduo, China’s largest social e-commerce platform, is well known for its aggressive pricing as well as questionable product quality. Let’s take a look at how Pinduoduo achieved low-cost user acquisition utilizing social power. Cici received a link from her sister on WeChat, requesting her to click on it so that her sister could obtain cash […]
China online retail market overview 2021
In 2020, China’s online retail sales reached 11.76 trillion yuan (US$1.82 trillion), with a year-on-year growth of 10.9%. The online retail sales of physical goods reached 9.76 trillion yuan, with a year-on-year growth of 14.8%, accounting for nearly a quarter of the total retail sales of consumer goods. The eastern region accounted for 84.5% of […]
China 618 Shopping Festival 2021: Tmall vs. JD
Alibaba Tmall kicks off 2021’s 618 Shopping Festival on 24 May. This year’s pre-sale activities are obviously ahead of schedule. The balance will be paid on June 1, and the discount will last for 20 days.
Tencent officially launched a Pinduoduo competitor
Last April 29th, Tencent launched a WeChat mini program called “Xiao’E Pinpin” and a related WeChat official account. The shopping model of Xiao’E Pinpin is similar to Pinduoduo, which is a social e-commerce platform.