Wechat added a new feature yesterday for its public account platform to enable verified Wechat Official service accounts, who have integrated Wechat payment, to set up online shop easily.
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JD.com Launching Wechat Shop
JD.com’s Wechat shop is currently being targeted among some Wechat users in Beijing and Shanghai with updated Wechat version 5.3.
Wechat Restricting Total Number of Friends to 5,000
Besides setting up a Wechat official account, many businesses in China set up personal Wechat account for business purpose. Tencent closed personal accounts who had more than 20,000 friends some time ago and just decreased the limit to 5,000 this week, discouraging the use of personal account for business purposes.
Tencent’s “QQ Marketing” Connected to Wechat Official Platform
Previously it has been disclosed on Weibo that Tencent is connecting its “QQ Marketing” to Wechat Official Platform, so that its enterprise clients can reach their customers through both mobile terminals.
WeChat To Launch Self-Serve Advertising System In Weeks
WeChat announced on April 12 in 2014, that its self-serve advertising system was about to launch in a few weeks.
WeChat Update Increases New Feature for Dianping
Tencent launched its WeChat 5.2.1 on March 21, 2014, increased a new feature for Dianping, a Cragslist like Chinese review website. It has been over a month since Tencent bought 20% of stake in Dianping, the market guessed wildly about how WeChat could drive its traffic to Dianping without compromising user experience.
Check Out How Coca Cola Makes the Most of WeChat Marketing
Do You still remember the “nickname bottle” that Coca Cola launched last summer? Such an impressive case was not so long ago, now Coca Cola has shifted its focus from bottle to cap, joining up with WeChat.
WeChat Tests POS Payment, Ambitiously Boosts O2O Services
Could Wechat avoid Unionpay to test its POS payment? The answer is yes. Many reliable sources indicated that Wechat POS payment will launch on 22 in March, 2014.
How Wechat Users Search For Official Accounts
Wechat social marketing value had risen quickly since the launch of Wechat 5.0, an increasing number of enterprises laid emphasis on Wechat marketing. Quite a lot of third-party developers transferred their focus from Weibo to Wechat platform, catering to the growing demands of Wechat official account management.
10 Case Studies for Wechat Marketing
Wechat monthly active users reached 270 million in November, with over 600 million registered users. Since the launch of Wechat 5.0 and a series of open API policies made it the new marketing favorite of many enterprises. Let’s take a look at Wechat successful marketing cases.
Is Tencent’s Wechat Killing its Own QQ?
In the eyes of Tencent CEO Pony Ma, Wechat was opening a new way for Tencent. However, the real problem for Wechat was that in order to achieve, it would have to kill QQ. And this was happening.
WeChat Payment and Alipayment Wallet Strike
These days the smoke of the war between Alibaba and Tencent was very thick. Wechat payment was regarded as the last key element to O2O. In fact, from the insiders’ perspective, Alipay has always been the rich handsome guy. Nowadays, Alipay could not stay calm anymore, which illustrated that WeChat payment came with full preparation.
China Wechat App Developers 2013 Report
WeMedia published China wechat app developers 2013 report on November 22 2013, the first report about Chinese wechat app developing industry situation.
Wechat Monthly Active Accounts Reached 270m in Nov 2013
Wechat published its official data on November 18 2013. There years after the launch of Wechat, it has covered more than 200 countries in the world, published over 20 languages versions, and its total monthly active users reached 270 million. Wechat official platform accounts grew to 2 million in 15 months, increasing 8,000 per day.
Wechat Open API New Policies
Wechat announced on October 29 2013, Wechat would open a number of APIs to verified public accounts. It would charge public accounts for 300 yuan (USD 49) annually for verification fee.