Tencent’s total revenues in 2014 were RMB78,932 million (USD12,899 million), an increase of 31% YoY. Profit for the year was RMB23,888 (USD3,904 million), an increase of 53% YoY. Net margin increased to 30% from 26% last year.
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WeChat, Weibo or Alipay? Who Won Hongbao War in 2015?
Total hongbao volume on Chinese New Year eve exceeded one billion on WeChat compared with 240 million on Alipay. The volume during the same period on Weiob was 101 million who started Hongbao campaign on 2 Feb 2015.
WeChat Added Cash Reward Feature for Official Accounts
WeChat quietly launched a cash reward feature for WeChat official accounts yesterday. Also this month, WeChat launched measure to fight plagiarism on official accounts posts.
WeChat Launched Measure to Fight Plagiarism on Official Accounts
To improve content quality and encourage original content, WeChat announced punishment rules last week for plagiarism on WeChat official account platform.
20 Charts on China Mobile / WeChat Shopping Market
China mobile shopping users exceeded 300 million with a total transaction of almost 10 trillion yuan in 2014, an increase of 270% according to Enfodesk.
WeChat Li Cai Tong Fund Reached 100 Bln in the First Year
According to WeChat, the number of Li Cai Tong users exceeded 10 million and the fund was over RMB100 billion one year after its launch.
WeChat Usage Rate Increased by 26%, Highest Worldwide in 2014
During the period from June 2013 to June 2014, WeChat usage rate increased by 26%, ranking top among all the popular social platforms worldwide according to research of L2.
WeChat Official Accounts Development in 2014
39% respondents surveyed by GlobalWebIndex used WeChat in August, making WeChat the most popular messaging app in APAC in the third quarter of 2014. Since 2013, WeChat official account was devoted to exploring more social functions for WeChat users, advertisers and so on. Till now, WeChat official account had made four big steps in 2014 […]
Tencent Got More Than WeChat Payment to Compete with Alipay on Mobile
Tencent QQ’s monthly active users exceeded 829 million and MAUs on smart device exceeded 521 million according to Tencent’s finance report of first half of 2014. Tencent QQ was the first Chinese instant messenger in Guinness World Record for having the most number of simultaneous online users on an instant messaging platform on 3rd July, 2014. […]
The Higher Education & Salary Tend to Have More Wechat Friends
A report conducted by Beijing Normal University shows Wechat penetration rate in Beijing and Shenzhen accounted for 51.7%. Wechat, QQ and Weibo are three major social apps among Chinese with more male users. Wechat had higher total user reach over 40 years old group than QQ while for under 40 years old group Wechat’s reach […]
How Wechat Moments Are Used As Sales Channel in China
Wechat Moments are now crowded with news about various products posted by individuals in China who are now making use of Wechat Moments to promote their products to their friends. iTongji.cn conducted a survey about product sales on Wechat Moments in China and here are some insights on how Wechat Moments are being used as a […]
WeChat Dominates APAC Mobile Messaging in Q3 2014
39% respondents surveyed by GlobalWebIndex used WeChat in the past month, making WeChat the most popular messaging app in APAC in the third quarter of 2014.
11 Charts to Show How Companies Use Wechat Official Accounts
WeChat now has 468 million monthly active users and it’s ranked the top mobile app in China. In July 2014, total number of Wechat official accounts were over 5.8 million and it is still growing with an average monthly increase of 15,000.
Mobile QQ Launched WeChat Similar Service Account
WeChat official account has been launched for over two years, which has attracted businesses and individuals to the platform. QQ, being quiet connecting businesses and individual users, launched their “Lifestyle Service Account” in November 2014.
Insights of China Mobile Payment (Wechat, Alipay) Users
Mobile payment is growing more and more popular as mobile internet and e-commerce developed, but mobile users needed to be guided and their mobile habits needed to be cultivated. Alipay, the largest mobile payment platform in the world, and Wechat payment are now most popular among China mobile payment users.