Over 23% of users changed their preference of channels for buying daily commodities, medical care, and fresh grocery products, according to a recent iResearch report. Overall, users tend to favor JD and PDD more. The preference for Tmall has remained the same while Taobao has declined. JD has become Chinese consumers’ first choice for fresh […]
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How content help businesses in branding and driving sales in China
Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and upgrade CRM tools. Use contents on building a new brand Some Chinese content specialists think that they should work on content as if they were working on products. For companies, […]
Pinduoduo founder Huang Zheng resigns as the CEO
Pinduoduo, the leading social e-commerce platform in China with more than 600 million users, has been listed on NASDAQ (PDD) for nearly two years. And, the founder is stepping down as CEO.
JD working with Sony Semiconductor on AR tech to measure foot size
Jingdong (JD.com) is currently working with Sony Semiconductor Solutions Corporation to develop a function to use Augmented Reality (AR) technology measure foot size, according to its official announcement.
Popular mobile shopping apps for women in China
Mogujie is a very popular mobile shopping app among women in China with 2.43 million active users in March 2020 while Jumei app has 1.16 million MAU.
Top traffic driver compared: TikTok/Douyin vs. Kuaishou vs. Bilibili vs. RED
The four mobile social platforms favored by brands in China to plant a seed in consumers’ minds driving brand awareness and sales are no doubt TikTok (Douyin app), Kuaishou (Kwai), Bilibili, and Xiaohongshu (RED). Take a quick overview of the four apps on time usage, user growth, and their downstream shopping platforms (Taobao, Pinduoduo, JD, […]
Sales of admission tickets for amusement parks rose by 437% on JD 618
Data from JD Travel shows that sales of scenic area tickets on the first two days of 618 increased by 298%.
Shoppers could soon buy JD products on Kuaishou platform
Kuaishou (Kwai) Technology and Jingdong (JD) Retail Group signed a strategic cooperation agreement on 27 May 2020 that enables users to buy JD products on Kuaishou platform directly.
China’s digital content ecosystems getting more diverse
Boundaries for content creators in China are disappearing. Their means of creation and background are diversifying. Thanks to the lowered barrier for distribution, now everyone can be a content creator, making the content area more diverse and colorful. On Douyin, fashion, relationship, food, and talent show categories are witnessing saturation; still opportunities in the field […]
Pinduoduo’s first strategic investment: household appliance retailer GOME
China’s leading social e-commerce platform Pinduoduo (NASDAQ: PDD) announced on 19 April 2020 it will subscribe to US$200 million in convertible bonds (“CBs”) issued by household appliance and electronics retailer GOME Retail Holdings Limited (“GOME”) (HKEX: 493.HK) as part of a strategic partnership to bring more value-for-money merchandise to its 585.2 million users.
Sales from Alibaba live streaming platform grew by 150% for 3 consecutive years
Taobao sales referred from Taobao Live, Alibaba’s live streaming platform, grew by 150% for 3 consecutive years from 2017 to 2019. Hangzhou, the headquarter of Alibaba Group and Taobao, accounts for over 10% of the total number of live-streaming anchors on Taobao Live. Guangzhou, Lianyungang, Suqian, Shanghai, Beijing, Shenzhen, Chengdu, Suzhou, Jinhua, and Wenzhou are […]
Alibaba launched its own snacks brand Bonbater
Bonbater, a snacks brand owned by Alibaba with rising popularity on Taobao, is recently revealed by the Chinese media. What are Alibaba’s advantages of running its own brand? The official business registration information shows Bonbater’s dealer is Hangzhou Xinxuan E-Commerce Co., Ltd, which is a wholly-owned subsidiary of Taobao. The company’s former legal representative is […]
Pinduoduo annual buyers grew by 40% to 585 million in 2019
Pinduoduo (NASDAQ: PDD) annual active buyers grew by 40% and exceeded 585 million in 2019 with an average spending of US$247.1, up 53%. It surpassed RMB1 trillion in GMV for the first time in Q4 2019.
9 Brands’ great results from WeChat Mini Program live streaming campaigns
The epidemic stopped the offline stores from opening for business. To keep the service to consumers uninterrupted, many offline shopping guides transformed themselves to webcasters and brought excess growth of traffic and turnover to brands. Here are nine brands that took the lead in showing their achievements according to WeChat.
Review: Xiaohongshu’s live streaming on Business Accounts
Xiaohongshu, also known as RED or Little Red Book, has been preparing its Business Account live streaming function for almost a month. It is officially announced that Xiaohongshu will provide quality brand partners and the campaign-based partnership project with access to its Business Account live streaming platform. Xiaohongshu explains that brand representatives, professional sales guides, […]