JD-owned e-commerce platform Yihaodian focuses on middle-class family customers who demand high-quality products with competitive prices. Yihaodian (YHD) provides only around 10,000 SKUs, far less compared with millions of SKUs on JD.com. They are carefully selected based on the preferences of Yihaodian’s members who are usually middle-aged, married, living in first and second-tier cities, and […]
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JD.com’s Jingxi platform saw surging sales from college students in 2021
College students’ e-commerce orders on Jingxi platform more than quadrupled in January 2021, according to JD.com. Jingxi is JD.com’s social commerce platform, positioned to compete with Pinduoduo in lower-tier cities, and running Chinese New Year (CNY) Grand Promotion like other e-commerce platforms in China. Annual active consumers of Taobao Deals, a similar product from Alibaba Group […]
Online users overview of China’s pet market 2021
As of October 2020, China pet-related influencers have a total reach of 530 million users, with 54.8% of males, 54.2% under the age of 30, and more than 60% users in the third, fourth and fifth-tier cities, according to data from QuestMobile. China Pet Market Active Online Users by Age Group China Pet Market Active […]
Top China digital trends in 2020
We’ve taken a look at all the articles published on CIW and come up with the top 10 articles with the most views in 2020.
Double 11 2020: Alibaba Tmall, JD Singles’ Day sales exceeded US$116 billion
Jingdong (JD.com) total 11-day sales during Double 11 2020 grew by 32% YoY and reached 271.5 billion yuan (US$41.02 bn) in GMV. Tmall’s 11-day Singles’ Day sales reached 498.2 billion yuan (US$75.27 billion) with an increase of 26% YoY.
Alibaba to transform BMW’s China business
BMW and Alibaba signed a Memorandum of Understanding (MoU) for a strategic partnership in Beijing this week.
Close to 80% of China internet users shop online in 2020
The number of online shopping users in China grew to 749.39 million, accounting for almost 80% of all internet users in China. Mobile shoppers grew to 746.96 million as of June 2020, representing about 80% of mobile internet users. China’s online shopping market saw a 6.8% growth YoY or 20.9% QoQ in the second quarter […]
S&P Global: Bank disruptors doubling down on mobile payments in China
Users of most payment platforms reported high engagement for mobile payments (around 90% considering the margin of error), with Du Xiaoman Pay users being a notable exception (80%). WeChat Pay users appeared to be evenly distributed across all ages, but QQ Wallet users skewed younger. A pair of big technology firms has further consolidated its […]
Meet China’s blue-collar mobile users
The monthly active mobile users of China’s blue-collar population has more than doubled from July 2016 to July 2020, from 15.48 million to 33.79 million, with an average annual growth of 21.5%. In the first and second-tier cities, the blue-collar is very active. However, the third and lower-tier cities also have great growth potential. The […]
Alibaba unveils New Manufacturing digital factory Xunxi
Alibaba Group revealed its New Manufacturing model for the first time with the unveiling of Xunxi Digital Factory (“Xunxi”) on 16 September 2020.
Meet China’s Generation Z
China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and 23-year-old and will account for 40% of consumption power in 2020. Their average time spend on mobile internet is 4.7 hours per day. And, they like Zhihu, Tantan, Xiaohongshu more […]
The war is on between Alibaba and Meituan
Alibaba and Meituan could become a serious threat to each other. For Alibaba, it’s critical for its success in the local services sector with high hopes on Ele.me and Alipay. Lei Wang took on the role of CEO after Alibaba acquired Ele.me at US$9.5 billion in 2018. He then proposed that acquiring 50% of the […]
Consumers sales rise across several categories during China’s Qixi Festival period
Maybe it’s weird to you but China has several valentine’s days to celebrate, including the February 14th, 520 Day (or Chinese Internet Valentine’s Day), and Qixi Festival. The Qixi Festival, also known as the Qiqiao Festival, is a Chinese festival celebrating the annual meeting of the cowherd and weaver girl in mythology. It falls on […]
The secret recipe of TikTok e-commerce in China
Douyin (Chinese version of TikTok; referred as TikTok below) has a GMV target of 200 billion yuan for its live-streaming e-commerce channel in 2020 according to Chinese media 36Kr. In 2017, after the overnight success of TikTok, its parent company ByteDance immediately developed its e-commerce advertising system “Luban”, and officially integrated in June 2018 the […]
Starbucks expands its O2O service to all major Alibaba apps
Alibaba Group (NYSE: BABA; SEHK: 9988) announced yesterday that Starbucks will expand its reach to Chinese customers by introducing its mobile order and pay feature “Starbucks Now” to multiple platforms in the Alibaba’s ecosystem including Taobao, digital mapping and information provider Amap, local services app Koubei, and Alipay.