Weibo was the most active social mobile app in China in 2015 with high user monthly coverage rate and long usage time according to TrustData. Monthly active users of Weibo was 222 million as of September 2015 according to Tencent and daily coverage rate of Weibo was 12.4% ranking first in mobile information apps.
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Top CIW Articles in 2015
Year 2015 is almost over; let’s recall some of the top keywords for China internet that got so much attention in the world: outbound tourism, cross-border online shopping, mobile, WeChat, Tmall…
[INFOGRAPHIC] Cyber Monday VS Alibaba Double 11 Online Sales
Ever wondering which is the largest if you compare online sales on Cyber Monday in the west with that on China’s largest online shopping day Double 11? Let this inforgraphic tells you.
Amazon China Black Friday Sales 10 Times of Double 11 2015
China’s cross-border shoppers reached 18 million and generated revenues of 140 billion yuan (US$21.75 billion) in 2014 according to China Electronic Commerce Research Center and China General Administration of Customs.
88% China Tier-2 Consumers Buy Overseas Online in 2015
Comparing to regular online shopping in China, cross-border shopping frequency is lower with a higher average order value. About one-third of Chinese cross-border online shoppers purchased overseas goods only 3 to 5 times in 2014. However, about a quarter of the respondents spent 1,000 (US$157.17) to 3,000 yuan (US$471.51) on each order and 11% spent […]
China Post-90s Online Users Insights 2015
The post-90s in China refer to the youth among 16 to 25 years old born in the 1990s which are the first generation accessing the internet from childhood, and have formed different consumption habits with their parents.
China Overall Advertising Insights Q3 2015
Advertising spend can reflect changes in the economic structure of China. Real estate ad spends decreased by 26.2% year on year and fell down to 28.6% in the first three-quarters this year compared to the same period last year according to CTR.
China Apparel Online Shopping Market Overview in H1 2015
Transactions of China’s apparel online shopping market reached 413.05 billion yuan (US$65.08 billion) in H1 2015, including women and men’s clothes and excluding bags, shoes and children’s clothes.
China Metropolis Women in 30s the Key to Cross-border Shopping
Female consumers aged between 30 and 39 years old in metropolis cities such as Beijing and Shanghai are the driving force of China’s cross-border online shopping market this year according to a survey conducted by the Voice of China.
China’s Mobile Internet Insights Q1-Q3 2015
China’s mobile internet maintained a solid development in the third quarter this year, and the basic pattern of China’s mobile internet remained unchanged compared to the first half-year of 2015 according to TrustData.
China Retail V.S. Online Shopping 2015
Total retail sales of China consumer goods were 26.24 trillion yuan (US$4.11 trillion) in 2014, an increase of 12% compared to the previous year. The growth rate of the Chinese retail market has dropped for five consecutive years. More than two-tenths of responding retailers have reduced opening new stores and the average number of employees […]
Safety is the Top Concern of Chinese Online Mother Shoppers
Chinese moms are very active on social media and many of them like sharing information of their children with others. 48% mothers follow mother-care products’ WeChat subscription accounts and 47% follow WeChat official accounts on parenting and education.
China Mothercare Online Shopping Market in H1 2015
Transaction value of China’s mothercare products on the online shopping platforms reached 190.24 billion yuan (US$29.67 billion) in the first half of 2015, including products such as infant formula, supplementary foods, diapers, baby supplies, baby clothing, toys, pregnant women supplies and so on.
China Cross-border E-Commerce to Exceed $1 Trillion in 2016
China Cross-border e-business in China is estimated to reach 6.5 trillion yuan (US$1.02 trillion) in 2016, with an increase of 30% growth rate and 20% in the ratio of China’s total import and export trade according to China Ministry of Commerce. In the first half of 2015, the e-commerce transactions totaled 7.64 trillion yuan (US$1.20 trillion), […]
China Mobile Internet Insights in H1 2015
Despite the continuous weak growth and even decline in smartphone sales in China, major domestic mobile phone manufacturers still set a “big leap” of shipping target in H1 2015. Although foreign brands iPhone and Samsung still held a large market share, domestic brands as Huawei, Lenovo, Xiaomi and TCL etc. all set their phone sales […]