Hongbao is an attractive tactic and often effective one for China internet companies to grow user base and engagement. And, it is one must-have activity among China internet users during Chinese New Year festival. Facing the coming Chinese New Year, Alipay is launching a special Hongbao campaign utilizing Augmented Reality to make it more interesting […]
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Alibaba Double 12 promotion focuses on social commerce in 2016
One month after Alibaba Double 11 online shopping festival on Singles Day in China, Alibaba launched Double 12 online shopping festival on its C2C website Taobao.
Top Baidu keywords in 2016
Baidu released lists of top searched keywords in 2016. Rio Olympics is the top keyword in 2016; VR the most popular technology trend on Baidu; and, the most searched mobile apps are QQ, WeChat, and Baidu Mobile.
China online shopping platforms market share Q3 2016
Total transaction value of China online shopping market reached 1.15 trillion yuan (US$166.85 billion) in Q3 2016, up 23.6% YoY or 2.6% QoQ, according to data from iResearch.
Alibaba’s top shoppers spend an average of $45,000 a year online
APASs, or Alibaba Passport, is a membership program in which members are assigned personal account managers and organizing special events like wine tastings and automobile test drives.
Tmall Double 11 (Singles’ Day) Insights 2016
Double 11 (11 Nov; also called Singles’ Day) is China’s largest online shopping festival in China. At 12pm today, Tmall Double 11 sales had reached RMB 80.7 billion (USD 11.85 billion).
Top 10 mobile apps by MAUs in Sep 2016
The monthly active users (“MAU”) of WeChat reached 818 million in September 2016 with an increase of 32.8% YoY according to QuestMobile. Its daily active users (“DAU”) exceeded 625 million.
Tmall Global shoppers’ favorite: the U.S., Japan, Germany
China cross-border e-commerce total transactions reached RMB 751.2 billion in 2015, an increase of 69% YoY according to Alibaba.
More than 6 out of 10 China internet users pay by mobile
China’s mobile payment ecological environment has become more mature; mobile payment penetration rate among China internet users reached 64.7% according to Caohan Ping, deputy general manager of the internet finance department in Bank of China, at a finance forum last week.
72% China Online Shoppers Keep Online All Day
72% China online shoppers keep online all day according to a recent survey conducted by Epsilon.
China Consumer Trends in 2016
Both traditional retail brands and start-ups are striving to convert consumers’ interests into a sustainable business in 2016. Customers want to see and experience the world at all times. China is entering “she-economy”. More people are realizing the importance of healthy lifestyle according to Mintel.
China’s Mobile Shopping Exceeded US$80 Billion in Q3 2015
China’s mobile shopping market reached more than 519.99 billion yuan (US$80.25 billion) with an increase of 120.9% QoQ in Q3 2015 according to iResearch.
Geographic Insights on China Online Shopping 2015
Top 10 provinces with the highest average online shopping spends on Taobao are Shanghai, Zhejiang, Jiangsu, Fujian, Guangdong, Xinjiang, Sichuan, Tianjin, Beijing and Liaoning according to Taobao based on data from October 2014 to September 2015. Provinces with the lowest average spends are Gansu, Qinghai and Tibet.
Over 20 Billion Packages Delivered in China in 2015
China Express Association recently announced that the number of logistic delivery packages reached 20.6 billion with an increase of 48% YoY in 2015. The peak daily processed packages reached 160 million.
Mobile to Account for 31% of China Digital Ad Spends by 2017
Global advertising spends will reach US$579 billion with an increase by 4.7% by the end of 2016 according to ZenithOptimedia. The global advertising market has maintained a steady growth of 4% to 5% since 2011.