Kuaishou (Kwai) Technology and Jingdong (JD) Retail Group signed a strategic cooperation agreement on 27 May 2020 that enables users to buy JD products on Kuaishou platform directly.
Search Results for: social e-commerce
WeChat advertising trends for luxury products
It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out WeChat Advertising. WeChat as a social platform has redefined luxury product marketing, allowing luxury brands to use social and digital ways to tell Chinese customers their own brand stories. Over […]
China GDP declined by 6.8% in Q1 2020
The gross domestic product (GDP) of China was 20,650.4 billion yuan (US$2,908.74 billion) in the first quarter of 2020, a year-on-year decrease of 6.8% at comparable prices according to the preliminary estimates of National Bureau of Statistics of China (NBS).
Insights of TikTok’s corporate accounts and TikTok Challenge
The number of Blue V accounts, corporate verified accounts with at least 1 post in the past 30 days, reached 158,000 on TikTok, 11.19 times compared to the same period last year, according to data collected by CaasData. TikTok Verified Corporate Accounts Culture & Art related accounts are still the majority among Blue V accounts, […]
Business guide to WeChat Mini Program live streaming
Perfect Diary was the first brand connected to the beta version of Mini Program live streaming, according to the brand, “Mini Program live broadcast is now in full speed, becoming an indispensable part of our business”. Check out the popular strategies, main features, new features, and the official requirements for launching live streaming on WeChat […]
Coronavirus outbreak’s impact on China’s consumption
The quick spreading of coronavirus has totally changed China’s usually busy and cheerful Lunar New Year period: people were required to stay at home, inter-city transportation has been largely reduced, international flights have been cut down to minimal, almost everyone has canceled their travel (unless they were already overseas), visiting friends, and out-of-home activities. Schools […]
Story of Li Ziqi: Top YouTube influencer from China with 8.7M subscribers
The 29-year-old Li Ziqi was seated, wearing a pink cheongsam (a.k.a. qipao) and a white outfit, in the cover of the latest China Newsweek’s Dec. 30 2019 issue. Besides her are Gree Electric Chairman Dong Mingzhu, Executive Vice President of Renmin University of China Wang Liming, President of Mengniu Group Lu Minfang, Actor Yang and […]
Acquire, convert, and retain customers through WeChat Ads + WeChat Work
WeChat Advertising provides advertisers with a customer acquisition solution integrating WeChat Advertising with WeChat Work.
8 Strategic segments of China’s online consumers
The e-commerce channel, growing at an annual rate of 35%, is now the primary growth engine for China’s FMCG market, according to a report of consulting firm Bain. It has achieved high levels of penetration and become a core sales channel in subcategories.
How Xiaohongshu successfully pivoted its growth and product strategies
Xiaohongshu’s original product form in mid-2013 was “US Shopping Guide”, which was in PDF format. Xiaohongshu entered the market from the angle of overseas shopping and successfully captured a group of urban young women who are pursuing an exquisite lifestyle. Alternatively, you can read the eBook: Xiaohongshu Growth & Product Strategies All the good products […]
Top mobile apps used by post-00s, middle-aged, elderly in Q3 2019
There are more than 100 million post-00 (those born in and after 2000) mobile users in China; and, the middle-aged and the elderly have more free time. They are important segments in China mobile internet that many Chinese companies compete for. Check out their favorite mobile app categories and apps. The number of active post-00 […]
Top Mini-Programs in Oct 2019; China’s mini-apps war led by online shopping
In addition to Tencent’s WeChat, Baidu, and Ant Financial’s Alipay, many other large Chinese Internet companies have been taking actions in building their mini-program ecosystems. QQ (Tencent) introduced the “One-click Comment” function and managed to explored new sources of traffic. Alipay introduced the “Comment after Payment” function. WeChat (Tencent) introduced the Notification Subscription and Industry […]
Subscribe
China Internet Watch Stay on top of China digital trends & insights with CIW subscription. Choose your subscription (USD). The discounted rates are for a limited-time period only. CIW Standard Monthly Billing $ 5 / MO Quick market study $1.17 per week Access to all articles Sign Up CIW Standard Annual Billing $ 50 / […]
Short video app Kuaishou expanding beyond entertainment
On October 17th, Kuaishou (Kwai) Big Data Research Institute released the “2019 Kuaishou Education Ecosystem Report”, which systematically reviewed Kuaishou’s education ecosystem for the first time. The report shows that Kwai’s platform has generated as many as 200 million educational short videos so far. The average number of daily views has exceeded 2.2 billion, and […]
Tmall Hey Box: Alibaba’s best seller incubator for top brands
Launched in 2017, Hey Box of Alibaba’s Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were released on the Tmall platform in 2018. Over 1.3 million new products from over 500 brands recommended by Tmall Hey Box to targeted consumers were eventually purchased, with a total […]