Top 10 articles published in Q1 2018 on China Internet Watch.
Search Results for: social e-commerce
REPORT The rise of the Millennials consumers in China
31% of Millennials in a KPMG survey expect a significant increase in their income over the next five years compared to just 18 percent of non-Millennials. Their rise to become a key component of China’s retail market is therefore underway. Millennials: A generational shift Currently, the average monthly income of Millennials (RMB 11,738) is lower […]
Chinese New Year Survey 2018
Chinese New Year is the most important festival for Chinese people. It marks the beginning of a new Lunar New Year. Before the new Year of Dog begins on February 16, Lightspeed Research launched an online survey in China’s mainland, Hong Kong and Taiwan to ask panelists about their plan, attitude and behavior during this […]
China’s FMCG spending grew by 4.3% in 2017
Spending on fast moving consumer goods (FMCG) in China grows by 4.3% from a year ago, which is 0.7 percentage point higher than that in 2016 and the fastest in three years.
Understanding China’s Retail Trends in 2018
China retail giant Suning held its annual spring conference this month; as the largest O2O retail enterprise in China, this meeting does not just announce Suning’s strategy and development goals for 2018, but also serves as a bellwether for the whole retail industry in China. Looking back at Alibaba and Suning’s 2017, it is possible […]
Top 21 FMCG companies in China reaching over 100 million households
Twenty-one Fast Moving Consumer Goods (FMCG) companies reached over 100 million urban Chinese households (during the 52 weeks ending October 6, 2017), according to the latest data from Kantar Worldpanel.
Mobile advertising market overview in China in H1 2017
Mobile advertising spends of internet services in China are the largest category in the first half of 2017, followed by Food & Beverage, IT products, and retail. P&G is the largest mobile advertiser with over 500 million yuan total spending, followed by Unilever and Shanghai General Motors (SGM). Mobile search (33%) is the top channel […]
China’s online shoppers grew to 500M in 2017 in 5 years
Transactions on China’s e-commerce sites have increased from 8.1 trillion yuan (US$1.23 trillion) to 26.1 trillion yuan (US$3.97 trillion) over the last five years with an average annual growth rate of 34% according to data released by MOFCOM.
REPORT China Digital Payment Study 2017
Digital or electronic payments have become the go-to method for many consumers in China to pay for purchases and transactions, online or offline. Coming into the digital age with only a limited credit and debit card infrastructure outside major cities, China leapfrogged straight to mobile payments from cash, pushing the trend further than is seen […]
GUIDE Micro-Commerce: WeChat Business Market in China
Micro-commerce, conducted through social media and chat software such as WeChat, is a hot market in China. It is viewed by enterprises as a new and improved way to market and sell compared to traditional e-commerce models, and by consumers as a quicker, less effort-intensive way to shop, using recommendations and shared information from people […]
Beijing online retail overview for H1 2017
Beijing’s online retail market began relatively early, and in recent years has experienced rapid growth, such that it is now the primary driver behind consumption in Beijing. In 2016, sales from wholesale and retail enterprises above reporting size exceeded 200 billion yuan (US$29.76 billion), with an average yearly growth rate of 48.9% over the last […]
KOL marketing rising in China’s luxury fashion industry
With the engagement of Internet celebrities and key opinion leaderships (KOLs), a new way has been paved in luxury brand marketing in China. Other than inviting online celebrities and KOLs to endorse the products and sometimes collaborating with them to produce new designer items, luxury brand companies have also started to sell their designer products […]
5 Trends of online businesses in China
E-commerce operations in China are currently moving from a scale of tens of trillions RMB to hundreds of, and it has gradually penetrated every aspect of economic and social life. AliResearch made some predictions on the future of e-commerce in five major areas. 1. Infrastructure: Intelligent? Immersive? Cashless? With cloud computing, new finance, intelligent logistics, […]
WeChat testing search ads for mini-programs
WeChat users start seeing mini-program advertisements after searching since 16 June 2017 as shown in the screen capture below:
The growth of digital payment ecosystems in China: what it means for other countries
The rapid growth of social networks and e-commerce platforms has transformed the way people communicate and transact around the world. Integrating digital payments into these growing networks and platforms has presented vast opportunities to drive economic opportunity, financial inclusion, transparency, security, and growth. In practically all countries individuals, businesses, and policymakers are recognizing these opportunities […]