The online video market exceeded 609 million users with a penetration rate of 76% in June 2018, primarily led by Tencent Video and iQiyi. Meanwhile, Tik Tok overtook Kwai to topped the ranking of short video apps in several aspects. China’s online video market was expected to continue its meteoric rises in the mobile internet era, with […]
Search Results for: short video
The popular video app in China, Tik Tok hits 150 mn DAU and 300 mn MAU up in June 2018
So far, TikTok (also known as Douyin in China), Headlines Today (Toutiao)-affiliated short video platform and social network, has reached over 150 million active users and over 300 million monthly active users, according to usage statistics released by Tik Tok on 12 June 2018.
China online video market insights 2018; US$15 billion and growing
China online video market kept a high growth of around 50% for five years running and made a record revenue of 95.23 billion yuan (US$14.9 billion) in 2017. Explore online video ads market, online video user insights, short videos, and paid online video users. China had over 570 million online video users, accounting for three-quarters […]
China video advertising market share Q3 2017, led by iQiyi and Tencent Video
The total transactions of China’s online video advertising market reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ in Q3 2017. Mobile video advertising market saw faster growth of 64.4% YoY and reached 8.7 billion yuan in Q3 2017 accounting for 64.4% of total video advertising market in China. Baidu’s iQiyi […]
Top video clip platforms in China in Q2 2017
Video websites in China, as elsewhere in the world, include both non-curated “integrated platforms” and curated “aggregators”. Aggregators generally provide topic-specific or otherwise selective content with the goal of attracting fewer but more dedicated users while other platforms focus on providing a wealth of content to attract large user bases. While aggregators in China only […]
Top mobile video apps in China in March 2017
Tencent Video and Baidu’s iQiyi are the top two mobile video apps by the number of monthly active users in China in March 2017. Both have exceeded 400 million MAU.
Top digital video mobile apps in China in Feb 2017
iQiyi ranks on top in China’s mobile video category with 245.61 million active users in Feb 2017, followed by Tencent Video, Youku, Letv, and Mango TV.
45% Chinese Consumers Prefer to Know New Luxury Products via Videos
45% consumers prefer to watch videos to get new luxury products information, 27% prefer to watch products photo gallery, and 14% prefer articles or special visits to know products according to the latest research of Mintel.
Wechat Testing Micro-video as A New function
Recently, Wechat is testing its new function — micro-video. It is said the design concept of micro-video is similar to short videos.
Alibaba IPO Roadshow Presentation Videos
Alibaba Group, China’s e-commerce giant, profit tripled to $2 billion in Q2 2014, and it is raising $21 billion in an IPO and here are six videos helping you have a better understanding of its marketplaces.
Tencent Given Up Weibo and Focusing on Weishi for Online Video Market
Tencent has removed Weibo business division and moved the team to Tencent News team focusing on video clips sharing product called Weishi (literally means micro-video) according to Southern Metropolis Daily.
The Characteristics of Weibo Video Viewers
Video sharing is very popular on social media; it’s the same in China. Top 10 video websites take up 93.8% of the total video sharing on Weibo.
TikTok Ban Spurs an Influx of American Users to Xiaohongshu
On January 10, the U.S. Supreme Court upheld a ban on TikTok unless ByteDance divests its American operations, potentially shuttering the platform in the U.S. by January 19. As a result, millions of TikTok users, dubbed “TikTok refugees,” have turned to alternatives, including popular Chinese social media app Xiaohongshu (Little Red Book).
Pinduoduo, Douyin, and Kuaishou struggling with growth
In 2024, some of China’s leading internet companies, including Pinduoduo, Douyin (TikTok’s Chinese counterpart), and Kuaishou, reported sluggish growth. Their Q2 financial results signal a potential turning point after a decade of rapid expansion, primarily driven by recommendation algorithms. As these platforms face increasing competition and saturation in their respective markets, the once-powerful engines of […]
Live Streaming on RED: The New Solution for Sexual Wellness Brands?
Recently, many brands selling adult toys and lingerie have ventured into live streaming on platforms like Xiaohongshu (Little Red Book or RED), with a notable increase in female-oriented products. These live streams, much like those for beauty and fashion, are brightly lit and tastefully designed, with hosts discussing various products as if they were ordinary […]