Since its launch in 2016, WeChat Moments advertising, with its full-screen immersive browsing, speedy load times, and other advantages, has been the tool of choice for many advertisers. In order to better enable such users, WeChat has released updated features for its advertising platform, introducing a fully-customizable promotion function. What is the custom promotion page? […]
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Weibo monthly active users reached 340M in Q1 2017
Weibo had a strong first quarter in 2007 with 67% YoY growth of revenues to $199.2 million; its monthly active users increased to 340 million.
Meet Weibo Stories, similar to Facebook Stories
Weibo is testing a Facebook Stories-alike feature called Weibo Stories to gain more shares in China’s short video market.
Introduction Guide on Weibo
Weibo, short for MicroBlog, is one of the top social networking website in China with 313 million monthly active users. Users can publish posts and follow other users, celebrities, businesses, and government agencies on Weibo. WhatsAppShareEmailTweetShare
Mobile social network Momo net revenues increased 319% in Q3 2016
Momo, one of the top mobile social networking app in China, had Monthly Active Users (“MAU”) of 77.4 million in September 2016, compared to 73.0 million in September 2015 according to its unaudited financial results.
The peak travel season in 2016 is coming
The National Day holiday in China is the last holiday of the year and the longest one with 7 days starting on 1 October. China Railway is about to receive 110 million person trips during this year’s National Day holiday, an increase of 11.3% compared with 2015.
China’s internet celebrity economy rising in 2016
China internet celebrities, often called Wang Hong, refer to those who become famous on the internet. They may catch people’s eyes because of certain events or behaviors and earn followers and fans on social platforms.
Weibo MAUs grew to 282 million in Jun 2016
Weibo’s monthly active users (“MAUs”) grew 33% year over year to 282 million in June 2016, 89% of which were mobile users according to Weibo Second Quarter 2016 Financial Results.
WeChat Moment ads min. buy reduced in 2016
The minimum buy of WeChat Moments advertisement is further reduced from 200,000 yuan (US$30,418) to 50,000 yuan (US$7605) in an attempt to attract more small and medium companies.
Tencent QQ MAUs 820M, Wechat MAUs 468M in Q3 2014
Tencent’s total revenues were RMB19,808 million (USD3,220 million) in Q3 2014, an increase of 28% YoY. Profit for the period was RMB5,676 million (USD923 million), an increase of 46% YoY.
Weibo Files for IPO on Nasdaq, Under the Ticker “WB”
On April 1 2014, Sina Weibo renewed its prospectus and announced that Weibo will be listed on Nasdaq as “WB”. On March 15 in 2014, Sina Weibo submitted Form-1 to Securities and Exchange Commission for financing USD 500 million, half of which will be used to pay off debt and the other half will invest […]
How Brands Utilized Chinese Spring Festival Gala on Sina Weibo
Chinese Spring Festival Gala usually had the highest TV ratings in the world, according to CCTV, its TV ratings in 2014 reached 30.94%. While in the US, Super Bowl also had pretty high TV ratings therefore Chinese called it “American Spring Festival Gala”. 2014 Super Bowl hit a new record of 111.5 million viewers.
10 Marketing Trends in China to Watch in 2025
As the curtains close on a turbulent 2024 marked by global economic headwinds and widespread fatigue, many brands, marketers, and consumers find themselves looking ahead to 2025 with cautious optimism. Economic indicators suggest a modest rebound—what some analysts are calling a “wobbly recovery.” However, from the reemergence of brand advertising to the proliferation of AI-driven […]
China’s LLM Market Overview: Scaling Trends, AI Agents, and Emerging Technologies
As China’s AI industry accelerates, the development and deployment of large language models (LLMs) have become a central focus. From shifts in scaling paradigms to the rise of AI Agents and AI-powered hardware like smart glasses, the LLM landscape is rapidly evolving. Here’s an in-depth look at the trends and breakthroughs shaping the sector. Scaling […]
China’s Edge Cloud Market Grows by 53.5% in Second Half of 2022
In the second half of 2022, the scale of China’s edge cloud market reached 4.6 billion yuan, a year-on-year increase of 53.5%, according to a recent report by the International Data Corporation (IDC). The market size of edge public cloud services, edge dedicated cloud services, and edge cloud solutions reached 2.32 billion yuan, 670 million […]