Digital marketers who’s familiar with Google paid search, or PPC, may wonder how much it costs per click (CPC) on the dominating search engine in China, Baidu. Here is the a comparison of CPC in ten industries between this two search engine’s paid search service in China according to
Search Results for: q2 2014
Fashion Chase of Top 4 China Online Shopping Websites
Recently, homepages of Tmall, Jingdong, Dangdang and Vip.com are almost those ones related to “Fashion” in China. These four popular online retail websites in China are now all promoting heavily the clothing and apparel category and associating their brand with “fashion”.
Ingredients to win omnichannel retail in China
For all retailers and manufacturers around the world, the big question is always the same: “how do we grow when, globally, volumes are sluggish?” If we look exclusively at trade aspects, the past years have seen the decline of larger formats, the rise of value-for-money models, the boom of e-commerce, and cannibalization between channels. This […]
Chinese outbound tourism to see 160 million person-trips in 2018
43 million Chinese traveled overseas in Q3 2018 according to COTRI, an increase of 10% year-on-year. A slow decline compared with the growth of 17% in Q1 and 16% in Q2.
ex-Googler founded Pinduoduo ready for US IPO
Ex-Googler and founder of Pinduoduo China’s social e-commerce player Pinduoduo updated its IPO prospectus previously filed with US Securities and Exchange Commission (SEC) on July 17, 2018. It plans to raise at best US$1.87 billion by offering 85.6 million American depositary shares (ADS). The price range is from US$16 to US$19 each. The founder, ex-Googler, […]
As eBay starts imports to China, can it beat the competition?
eBay is well-known in China as a platform for exporters seeking to sell Chinese-manufactured goods abroad, but it’s easy to overlook the fact that it has another “hidden” role as an importer.
China’s Credit Market Forecast 2016-2019
RMB credit balance totaled 93.6 trillion yuan in 2015 with an increase of 14.9% YoY according to iResearch. Consumption credit market in China is expected to exceed 41 trillion yuan in 2019.
China mother and baby care market to reach $465 mn by 2018
The number of China’s newborn babies keeps a steady growth in recent years and is estimated to reach 18.08 million by 2018 according to data from China’s National Bureau of Statistics.
China mobile activities account for 10% of the global
China has 450 million mobile devices; and, 7,350 Chinese companies have developed over 33,000 mobile apps. China mobile usage has increased by 23% from 2014 to 2015, accounting for near 10% of the global.
Mobile social app Momo benefiting from China’s booming live broadcasting business
Momo, one of the top mobile social networking apps in China and gone public in 2014, had monthly active users of 72.3 million in Q1 2016 from 78.1 mn in Q1 2015. However, its net revenues increased by 93% year over year to $50.9 million. Momo mobile marketing revenue continued its strong momentum, growing more […]
WeChat Marketing Insights in 2015
With the development of mobile internet and smartphones, users’ spending habits tend to transform to the mobile end. Companies utilized WeChat official accounts to promote products and brand. Most countries hope to reach potential consumers through WeChat OA according to WEMCB research.
China B2B Market Insights 2016
Overseas new users increased rapidly on Alibaba.com in 2015, particularly in Europe, America, and the Middle East. Domestic merchants on 1688.com spent much time online and CXT users spent 47 hours on average in receiving their first orders in 2015 according to Alibaba. Alibaba is predicted to keep growth in sales and users in 2016.
China Online Employment Market in Q3 2015
China’s job hunting websites reached almost 450 million monthly internet users and the number of monthly visits totaled 3 billion in Q3 2015 according to iResearch.
Top CIW Articles in 2015
Year 2015 is almost over; let’s recall some of the top keywords for China internet that got so much attention in the world: outbound tourism, cross-border online shopping, mobile, WeChat, Tmall…
Mobile Accounts for 40% of China Online Video Ad Revenues in Q3 2015
China’s online video market reached 11.53 billion yuan (US$1.90 billion) with a growth of 31.9% QoQ and 62.7% YoY in the third quarter of 2015 according to iResearch. Online video advertising accounted for 56.3% of the total online video revenues, among which 39.9% of 2.59 billion yuan (US$0.40 billion) were from mobile.