Emerging markets are leading the way with smartphone users in China (45.0%), India (36.7%) and Singapore (23.3%) Asia Pacific’s biggest adopters of digital wallets according to MasterCard.
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Taobao/Tmall Users vs Tmall Global Users
Tmall Global was officially launched on Feb 19 2014 by Alibaba which is designed for supplying imported goods for domestic consumers.
China B2B E-Commerce Market 2014-2015
The total revenues of China B2B e-commerce market reached 6.39 billion yuan in Q4 2015, an increase of 7.9% QoQ according to Analysis.
72% China Online Shoppers Keep Online All Day
72% China online shoppers keep online all day according to a recent survey conducted by Epsilon.
China Post-95s Online Video User Insights
The post-95s refers to teenagers born between 1995 to 1999 in China. The number of post-95s accounts for about 78 million in China and they will become the driving force of Chinese consumers in 5 to 10 years.
6 Successful Social Media Campaigns in China in 2015
China internet advertising market has entered a mature stage in 2015. Marketing on Weibo and WeChat has been one of the most effective methods to promote brands and companies in China in 2015.
China B2B Market Insights 2016
Overseas new users increased rapidly on Alibaba.com in 2015, particularly in Europe, America, and the Middle East. Domestic merchants on 1688.com spent much time online and CXT users spent 47 hours on average in receiving their first orders in 2015 according to Alibaba. Alibaba is predicted to keep growth in sales and users in 2016.
China’s Mobile Shopping Exceeded US$80 Billion in Q3 2015
China’s mobile shopping market reached more than 519.99 billion yuan (US$80.25 billion) with an increase of 120.9% QoQ in Q3 2015 according to iResearch.
Geographic Insights on China Online Shopping 2015
Top 10 provinces with the highest average online shopping spends on Taobao are Shanghai, Zhejiang, Jiangsu, Fujian, Guangdong, Xinjiang, Sichuan, Tianjin, Beijing and Liaoning according to Taobao based on data from October 2014 to September 2015. Provinces with the lowest average spends are Gansu, Qinghai and Tibet.
China Online Education Had Over 72 Million Users in 2015
China online education market was predicted to reach 119.2 billion yuan (US$18.1 billion) with 72.27 million users in 2015 according to iResearch. The online language market was estimated to reach 23.6 billion yuan (US$3.6 billion) in 2015.
Over 20 Billion Packages Delivered in China in 2015
China Express Association recently announced that the number of logistic delivery packages reached 20.6 billion with an increase of 48% YoY in 2015. The peak daily processed packages reached 160 million.
China Internet Quick Overview for 2015
Chinese research company Analysis listed Baidu, Tencent, Sogou, Youku, Alibaba, Liebao, 360, Sohu, Google China, Weibo, Autohome, Letv, Netease, Sina, and Soufun as the most innovative companies in China’s online advertising market. Innovation capacity was mainly determined by manufacturers’ media operation capabilities, technical strength, and future monetization ability.
Mobile to Account for 31% of China Digital Ad Spends by 2017
Global advertising spends will reach US$579 billion with an increase by 4.7% by the end of 2016 according to ZenithOptimedia. The global advertising market has maintained a steady growth of 4% to 5% since 2011.
44.4% Weibo Users Uses E-commerce Apps Every Day in 2015
Weibo was the most active social mobile app in China in 2015 with high user monthly coverage rate and long usage time according to TrustData. Monthly active users of Weibo was 222 million as of September 2015 according to Tencent and daily coverage rate of Weibo was 12.4% ranking first in mobile information apps.
Top CIW Articles in 2015
Year 2015 is almost over; let’s recall some of the top keywords for China internet that got so much attention in the world: outbound tourism, cross-border online shopping, mobile, WeChat, Tmall…