Total advertising revenues of 16 leading internet companies in China surged by 39% to US$57.28 billion in 2018. The BAT together accounted for over 70% of the total. Qutoutiao, ByteDance, Bilibili, and Meituan are among the fastest-growing ones with annual growth exceeding 100%. The leading internet companies still earned a lot from online advertising in […]
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Top Chinese mobile apps by UVs in March 2019
The top 10 Chinese mobile apps by UVs are WeChat, QQ, Taobao, iQiyi, Sogou Input, Alipay, Weibo, QQLive, Baidu Search, and Amap according to data from iResearch for March 2019. Check out the chart below for the top 30. The top two mobile apps are instant messenger apps from Tencent. WeChat’s monthly UV exceeded 1.1 […]
A Chinese retailer’s digital transformation journey
Last November, Tianhong’s Junshang 3019sp@ce supermarket officially upgraded to a WeChat payment smart retail store. The number of cashiers reduced from 15-20 to only two on that day, most of which were replaced by self-checkout machines.
China FMCG market overview Q1 2019
The total spending of the fast-moving consumer goods (FMCG) recorded moderate value growth of 2.4% in the 12 weeks ending March 22, 2019, compared to the same period in 2018, according to Kantar Worldpanel China. Non-food, especially personal care categories, maintained a robust growth while the food and beverage sector showed a weaker performance of […]
Taobao to enable farmers to find new markets and customers
Taobao will leverage its live streaming technology to help incubate 1,000 key opinion leaders in China’s countryside in an effort to boost rural development according to Alibaba. By helping farmers go online, Taobao aims to enable farmers to find new markets and customers from their homegrown products.
Have you utilized live video broadcasting for your China e-commerce sales?
Live video broadcasting has proven to be a fun, engaging way to connect with followers and grow the audience. 78% of online viewers are watching video on Facebook Live as of 2018. In China, live streaming has stepped up the game and become a useful tool to drive e-commerce traffic and sales.
How one utilizes Alipay mini-programs to acquire new users
Alipay recently introduced a new feature Sports on its mini-programs platform and opened beta testing to some developers. It has helped promote brand exposure and user acquisitions. Previously, Alipay mini-programs has opened over 600 functions including face recognition to developers. Alipay, the leading online payment platform owned by Ant Financial and affiliated with Alibaba Group, […]
China’s mobile internet overview 2019
The internet and mobile internet have a user base of 829 million and 817 million, respectively, as of December 2018, according to the 43rd statistical report from the China Internet Network Information Center (CNNIC). Both of them saw a net increase of 56.53 million and 64.33 million users, respectively, from the prior year. Noteworthy, user growth […]
E-commerce companies investment in retail: China vs. the U.S.
Tmall Innovation Center is able to design and incubate products more precisely and efficiently based on data from 600 million consumers. It has successfully incubated over 300 new products covering more than 600 premium brands and also shortens the R&D cycle to 6 months. China’s internet giants are moving actively to offline. Alibaba, Tencent, and […]
Internet economy overview 2019: China vs. the U.S.
China’s road to digital transformation is quite different from other markets as the consumer internet is driving the development of industrial internet, according to a report co-released by the Boston Consulting Group (BCG), Alibaba, and Baidu. To a certain extent, Chinese consumers have led a highly digital daily life. 20% of households in first- and […]
China’s US$21bn air ticket booking market in Q4 2018, led by Ctrip, Qunar, Fliggy
Air tickets online booking reached US$21.36 billion in Q4 2018, an increase of 3.58% year-on-year. Ctrip-affiliated agencies accounted for over 57% of total transactions. Alibaba’s Fliggy ranked third with a share of 17.53%. The transactions of online air ticket booking totaled 143.318 billion yuan (US$21.36 billion) in Q4 2018, an increase of 3.58% year-on-year and […]
China 3rd-party payment overview for Q4 2018
In Q4 2018, China’s third-party mobile payment grew by 7.78% to US$7 trillion in Q4 2018. Alipay (53.78%) and Tencent Finance (38.87%) combined had a total of 92.65% market share. The third-party internet payment market shrank by 3.48% quarter-on-quarter to US$0.94 trillion. The top 3 players accounted for 56.42% share of this market. 3rd-party mobile […]
Pinduoduo and Taobao share over 137 million overlapping users
2018 marked the fourth wave of IPO fever with 42 companies going public. The overlapping users reached 137.87 million among Pinduoduo (272.6 million) and mobile Taobao (699 million). Short video (33.1%) and instant messenger (18.6%) took up over half of the increased usage duration. 2018 had seen 42 Chinese companies from a variety of verticals […]
Pinduoduo has risen to be the second largest e-commerce platform by total active users
Pinduoduo generated 471.6 billion yuan (US$268.6 billion) in GMV in the twelve-month period ended December 31, 2018, an increase of 234% year-on-year. This was driven by the rapid growth in the annual active buyer base and a near doubling in the annual spending per active buyer. Average monthly active users in the fourth quarter were 272.6 million, […]
Google China revenues grew by over 60% in 2018
Google received a strong revenue growth of over 60% in China last year to US$3 billion. It led Google to expand its advertising sales team there, according to the report from The Information.