This is the second part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. Read part 1 here. You can download the full eBook here. E-commerce giants are speeding up their deployment of factories. C2M, or customer to the manufacturer, is the direct connection between the customer and the manufacturing […]
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Insights of e-commerce and manufacturing collaboration in China
This is the first part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. You can download the full eBook here. E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce reaching the peak, the […]
Tencent Live adds Product Window to WeChat live broadcasting
Tencent Live launched a new feature Product Window that merchants can use to display added products to the live broadcasting sessions. Merchants can also associate live broadcasting with products from Weidian or JD.
Top Chinese mobile apps in 2010s dominated by video apps
ByteDance-owned TikTok and UC Browser (Alibaba) top App Annie‘s most downloaded app list in 2010s, ranking the 7th and 8th respectively.
2019: China Internet Year in Review & top CIW articles
In 2019, mobile continues to lead China internet. The top mobile apps in China by total MAUs are still led by WeChat, Alipay, QQ, Taobao, iQiyi, and Tencent Video while TikTok continues fast growth and ranks the 7th. Tencent has the highest internet user penetration of 97.3% in China in September 2019, followed by Alibaba, […]
China’s year-end shopping festival Double 12 is on
Following Double 11 2019, the last major shopping festival is Double 12. Alibaba’s Taobao of Double 12 will focus on live broadcasting; everyone is the host and everything can be broadcasted. Interesting content will become a huge highlight of Double 12 on Taobao.
How Chinese companies utilize private traffic for customer acquisition and retention
Private traffic is a trending term among Chinese marketers in recent years. It refers to users that can be reached freely and communicated with repeatedly. They are “repeat customers.” As businesses expect, building one’s own pond and catching the fish would be lower in cost and easier, as compared with paid channels. A beautiful girl […]
China business mobile apps overview; top social apps Maimai and LinkedIn
China’s urban population under employment is about 425 million. Beijing, Shenzhen, and Guangzhou have the most employed post-85s and post-90s. Business mobile apps see an average daily usage of 25.4 minutes per user in China. And, the majority come from top tier cities with about half between 31-40 y-o. Top social apps for professionals are […]
China Double 11 shopping festival statistics 2019; best-selling brands
Alibaba’s Tmall reached 10 billion yuan in less than two minutes (00:01:36) and 30 billion yuan in about 5 minutes (00:05:25), 50 billion in 13 minutes (00:12:49) in Double 11 Global Shopping Festival 2019.
Spending per buyer on Pinduoduo grew 75% to US$219 in Q3 2019
Pinduoduo’s 12-month GMV ended September 30, 2019 was RMB840.2 billion (US$2,117.5 billion), an increase of 144% YoY. Its total revenues in Q3 2019 were RMB7,513.9 million (US$1,051.2 million), an increase of 123% YoY.
Top Mini-Programs in Oct 2019; China’s mini-apps war led by online shopping
In addition to Tencent’s WeChat, Baidu, and Ant Financial’s Alipay, many other large Chinese Internet companies have been taking actions in building their mini-program ecosystems. QQ (Tencent) introduced the “One-click Comment” function and managed to explored new sources of traffic. Alipay introduced the “Comment after Payment” function. WeChat (Tencent) introduced the Notification Subscription and Industry […]
China online travel booking users reached 146 million in Jun 2019
The total number of online travel agency (OTA) users in China reached 145.6 million in June 2019, according to data from Fastdata. Tier-2 cities in total saw the most number of OTA users (56.68 million) in June 2019, followed by tier-3 group and tier-1. Related Dossier: China Online Travel Lower-tier cities experienced faster growth in […]
How Taobao uses search and content to cultivate social e-commerce
Taobao launched its own Hot Search List function in September. It’s currently only available to 50% of the users, the Hot Search List appears when users click the search bar on the main page. Hot Search items on the list appear to be phrases edited manually rather than product keywords. Though it looks like Weibo’s […]
Fake fans and manipulations on China social media
Hive Media, the largest MCN on Weibo, is accused of falsifying data. Parties involved in the whole incident – the advertisers, Hive and Weibo site – all received negative comments on social media in China. MCN, or multi-channel network, refers to companies that work with multiple channels and content creators, consulting or assisting towards success […]
China’s consumption trends from National Day Golden Week 2019
During the National Day Golden Week (October 1-7) this year, online consumption is showing trends towards refinement, efficiency, and intelligence. Traveling is still the main way people spend their holidays. Overall, both consumption and tourism have shown trends of reshoring from abroad to domestic market and expansion from the first- and second-tier cities to the […]