Most of the new VR products in China are standalone headsets, with many using Pancake lenses for the consumer market, which sees increasing shipments of VR products as the VR content ecosystem dominated by gaming and fitness is developing, according to IDC. Consumer standalone VR shipments in China increased by 166.2% year-over-year in the first […]
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China online advertising market insights 2022
In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according to CTR. China advertising market vs online ad market Advertisers of large enterprises with a budget of 500 million yuan or more are more confident in digital marketing spending. In […]
China Digital Luxury Report 2021
China’s post-90s (those born after 1990) are expected to contribute to 46% of China’s luxury purchases in 2021, according to joint research by Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG). China’s post-90s already make up 50% of the luxury goods buyers in the country, with a fast growth rate of between 25-35 percent […]
Double 11 (Singles’ Day) Shopping Festival 2021: Alibaba Tmall GVM hit US$84.54 billion
Would Double 11, the biggest shopping event in China, remain the most important shopping festival in 2021? The total amount of GMV this year will be twice that of 2019, reaching about US$85 billion, according to App Annie’s forecast.
China internet economy overview 2021
In the first three quarters of 2021, the Internet and related service industries showed a steady development trend, business revenue and operating profit continued to grow rapidly, and the growth rate of R & D expenses maintained double digits. The growth of online sales and short video is prominent. In the first three quarters, China’s […]
Chinese Generation Z’s Media Consumption Habits
Music, video, and gaming are the primary types of media consuming Chinese Gen Zer’s attention. More and more new media types are emerging to attract Generation Z’s attention. In terms of engagement, Music (59%), Video (short-form 58%, long-form 55%), and gaming (53%) are Generation Z’s top choices in China. In terms of usage time, Chinese […]
Digital Transformation of Chinese Enterprises 2021
According to Accenture’s Global CEO survey in 2021, about 70% of the Chinese executives interviewed believe that the competitiveness of Chinese enterprises has improved compared with North American and European enterprises. In contrast, about 40% of the European and North American executives interviewed believe that their enterprise competitiveness has decreased compared with Chinese enterprises. China […]
The secret behind the success of L’ORÉAL’s TikTok Super Brand Day
With China’s increasing domestic consumption demand, new domestic makeup brands are emerging and are introducing new product lines at a rapid pace, hoping to capture more market share vis-à-vis multinational brands. At the same time, the Generation Z consumer base is growing, driving the concept of Fashion Makeup to evolve. Under these changing market conditions, […]
7 Major Consumer Segments Shaping Chinese Market Landscape
China’s domestic consumer market has grown to a considerable size. However, there’s still much potential in it. China will offer a US$5 trillion consumption growth opportunity in the next decade, according to a latest research by the McKinsey Global Institute. Citizen’s incomes are increasing at a steady pace. China’s number of households with upper middle […]
New product online consumption trends in China
More than 60% of brands choose to launch new products online during the past one year, and most choose Tmall, according to a joint report by Yicai and Alibaba. According to the data of the report, in recent years, the total number of new products on the Tmall platform has doubled year by year, and […]
Insights of Chinese online shoppers in lower-tier cities
Lower-tier cities, accounting for over 68% of the total population in China, are the third tier and below urban and rural areas in China, which have the characteristics of huge consumption potential, good network infrastructure, and policy support. As the growth of the first and second tiers is slowing down, lower-tier cities are attracting the […]
Trends and drivers of China luxury market 2021
Spending on luxury in China has rebounded strongly as restrictions to global travel have pushed Chinese consumers to make luxury purchases domestically rather than abroad. Growth for the mainland China luxury market is expected to climb by 48% to reach almost RMB 346 billion in 2020. This growth has driven China to double its overall […]
Profile of Zhihu: China’s Quora, a top content community
Launched in 2011, Zhihu is the largest Q&A online community and one of the top five comprehensive online content communities in China, both in terms of average mobile MAUs and revenue in 2020, according to CIC.
JD.com’s Jingxi platform saw surging sales from college students in 2021
College students’ e-commerce orders on Jingxi platform more than quadrupled in January 2021, according to JD.com. Jingxi is JD.com’s social commerce platform, positioned to compete with Pinduoduo in lower-tier cities, and running Chinese New Year (CNY) Grand Promotion like other e-commerce platforms in China. Annual active consumers of Taobao Deals, a similar product from Alibaba Group […]
China’s economy (GDP) grew 2.3% in 2020, expected to grow by 7.9% in 2021
The gross domestic product (GDP) was 101,598.6 billion yuan in 2020, an increase of 2.3% over the previous year at comparable prices, according to preliminary estimates of the National Bureau of Statistics of China. China’s year-on-year GDP for the first quarter went down by 6.8%, up by 3.2% for the second quarter, 4.9% for the […]