China Internet Watch

China Internet Stats, Trends, Insights

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How content help businesses in branding and driving sales in China

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Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and upgrade CRM tools. Use contents on building a new brand Some Chinese content specialists think that they should work on content as if they were working on products. For companies, […]

China’s digital content ecosystems getting more diverse

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Boundaries for content creators in China are disappearing. Their means of creation and background are diversifying. Thanks to the lowered barrier for distribution, now everyone can be a content creator, making the content area more diverse and colorful. On Douyin, fashion, relationship, food, and talent show categories are witnessing saturation; still opportunities in the field […]

3 trends of digital content consumption in China

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Technology now facilitates the production and distribution of content. It lowered the barrier of content creation and distribution. As a consequence, contents that previously target specific groups of people can now reach a wider range of audiences in China. The consumption of digital content has seen disappearing boundaries between urban and rural internet users, between […]

How “Lite” apps help drive tech companies’ growth in China

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Alibaba launched a “Lite” version of its DingTalk, an enterprise communication and collaboration platform in early April 2020. And, ByteDance also launched a light version of its enterprise messaging app Feishu. Launching a “Lite” version of a mobile app is a common tactic in the Chinese companies’ competitions, which is a lightweight version of the […]

China evening podcast users overview 2020

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31.2% of the Chinese population have the habit of listening to audiobooks. And, China has over 200 million evening podcast users with a total playing duration of 10.9 billion hours, according to a recent report from research company Analysis. Users’ evening usage time in the mobile audio segment account for 46.3% of the total usage […]

WeChat advertising trends for luxury products

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It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out WeChat Advertising. WeChat as a social platform has redefined luxury product marketing, allowing luxury brands to use social and digital ways to tell Chinese customers their own brand stories. Over […]

Megvii to empower cosmetics retailers with virtual makeup solutions

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Kuangshi Technologies, or Megvii as China’s largest facial recognition developer, released FaceStyle beauty cloud solution to empower the beauty industry with AI technologies such as face recognition and human image processing. Through the online makeup trial SDK/API and offline makeup trial app solutions for brick-and-mortar stores, consumers can easily and virtually try out the makeup […]

Xiaohongshu community trends 2020

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In terms of overall trends, beauty makeup, travel, fashion, cultural entertainment, and gourmet food rank among the top five in the content ecology of Xiaohongshu’s (a.k.a. Little Red Book) community. Education, photography, sporting events, technology & digital and home furnishing are among the top five rising categories according to a report from Xiaohongshu. Further, Xiaohongshu, […]

Coronavirus outbreak’s impact on China’s consumption

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The quick spreading of coronavirus has totally changed China’s usually busy and cheerful Lunar New Year period: people were required to stay at home, inter-city transportation has been largely reduced, international flights have been cut down to minimal, almost everyone has canceled their travel (unless they were already overseas), visiting friends, and out-of-home activities. Schools […]

How some industries in China benefiting from the novel coronavirus outbreak

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While most industries are hit by the novel coronavirus outbreak (COVID-19), some sectors in China besides the e-commerce (especially fresh food e-commerce) sector see a boost. Find out how businesses in entertainment, healthcare, and real estate are responding as well as the live streaming’s being vastly adopted as a sales and marketing tool in China. […]

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