Wechat officially announced business accounts in beta, which targets business use of Wechat providing mobility and timely convenience for work.
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Wechat Allows Advertisers to Promote App Downloads
Wechat released a new feature to last week for Wechat official accounts platform promotions. It allows advertisers to use the platform to promote app downloads.
Wechat Launched Card Payment, Faster Than Using Credit Card
Wechat launched a “card payment” option with which users can make fast payment at supported retail chains; this payment is either using remaining fund in Wechat Wallet or linked to the user’s bank ATM card.
Sogou Launched Wechat Search
Sogou has just launched a search feature for Wechat official accounts and articles published via Wechat official accounts.
Wechat Launched Wechat Shop Feature for Verified Wechat Official Accounts
Wechat added a new feature yesterday for its public account platform to enable verified Wechat Official service accounts, who have integrated Wechat payment, to set up online shop easily.
China Digital Marketing Report in 2014
Hylink Digital Marketing Research (HDMR) recently published 2014 China Digital Marketing Report, which gives insights on China digital marketing environment and status quo. Hylink invited marketing staff in 30 enterprises to participate in the survey.
How Wechat Users Search For Official Accounts
Wechat social marketing value had risen quickly since the launch of Wechat 5.0, an increasing number of enterprises laid emphasis on Wechat marketing. Quite a lot of third-party developers transferred their focus from Weibo to Wechat platform, catering to the growing demands of Wechat official account management.
Top 10 Marketing Campaigns in China in 2013
In 2013, competition between Chinese brands were extremely fierce. Some brands provoked the war, some were forced to confront. As for old enemies like Wang Lao Ji and Jia Duo Bao, they already got used to combating with each other. Social media rose to be important battle fields in recent years.
The Secrets Of Xiaomi Marketing Success in China
Xiaomi, claiming as Apple of China, has been extremely successful after three years of set up. By the end of September 2013, Xiaomi 2 (including 2A/2S) sold out 10 million in 11 months. MIUI users surpassed 20 million. It is expected to sell over 18 million smartphones in 2013, and the estimated sales will be […]
Wechat Membership Card Aims Big in O2O Market
Tencent launched its Wechat membership card version X1 on September 24, 2013. It aimed at achieving 1 billion yuan (USD 162.9 million) monthly transaction.
China Soical Marketing For B2B Enterprises
In China, social marketing began in 2010, when Sina Weibo users hit 200 million. First, Sina Weibo platform had been developed for a while then, and a lot of enterprises were willing to enter the platform. Second, Sina Weibo opened its API (Application Program Interface) to third-parties, and they could develop Weibo apps. As for […]
China Mobile Marketing Insights
The Coming of Smartphone Age According to an article published in the Fiscal Times, China’s Smartphone Boom Has Huge Global Impact, the number of Chinese smartphone usage was 330 million, surpassed the total mobile usage number in the U.S.. Experian expected the number would increase to 500 million by the end of 2013. Mobile services […]
How content help businesses in branding and driving sales in China
Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and upgrade CRM tools. Use contents on building a new brand Some Chinese content specialists think that they should work on content as if they were working on products. For companies, […]
How Chinese companies utilize private traffic for customer acquisition and retention
Private traffic is a trending term among Chinese marketers in recent years. It refers to users that can be reached freely and communicated with repeatedly. They are “repeat customers.” As businesses expect, building one’s own pond and catching the fish would be lower in cost and easier, as compared with paid channels. A beautiful girl […]
Lessons from Stephen Hawking’s 1 Mn Weibo Fans in 5 Hrs
Stephen Hawking published his first post on his verified Weibo account on the morning of 12 April 2016 recalling his deep friendship with China and hoping to share more about his life and work.