Alibaba’s latest research shows that their e-tailers’ desired marketing were Taobao affiliate marketing (73%), SNS (50%), online ad placement (49%) and content marketing (33%) according to a questionnaire involving 38,000 respondents in 2015.
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China Top 10 Online Advertising Media in 2014
In 2014, total transaction value of China online advertising market exceeded RMB154 billion (US$24.95 billion) with an increase of 40% from the same period of last year.
Apparel: Most Popular Category Among China Online Shoppers
Apparel is the most popular product category for China online shoppers according to McKinsey. And, the most frequent online purchases are packaged and fresh food.
Over 60% of China’s Rural Internet Users are Online Shoppers
Internet penetration rate in China’s rural areas is only 19% compared with 76% in tier-1 and tier-2cities, and 47% in tier-3 and tier-4 cities. However, over 60% of China’s rural digital consumers are e-commerce users who are just as active online as their urban counterparts according to a recent McKinsey research.
Alibaba Has over 86% Share of China Mobile Shopping Market in 2014
In 2014, total transaction value of China mobile shopping market was RMB929.71 billion (US$151.27 billion) with an increase of 239.3% according to Chinese research company iResearch, which is close to EnfoDesk’s estimate.
China Online Mother & Baby Product Market Close to RMB 300 Bln in 2018
China mother and baby products market reached 1.43 trillion yuan ($230 billion) and expected to exceed 2 trillion yuan ($320 billion) in 2015, 6.8% of total consumer retail market in China.
Alibaba’s New App Offers 6 Million Free Hotspots in China
Alibaba announced the launch of Ali’s new communication app, “Tao WiFi”. Users logging in with Taobao can access access over 6 million WiFi hotspots nationwide including the three telco networks’.
False Prosperity Behind Double 11: Refund Rate Increased to 69%
On double 11 of 2014, Alibaba’s transaction value exceeded RMB57.1 billion (US$9.28 billion) which created a new record. However, there is false prosperity behind Double 11 in 2014.
China E-commerce Market in 2014
China e-commerce is developing rapidly nowadays and it will account for 18% of the total retail sales in 2018, up from 8% in 2013, estimated by Morgan Stanley.
China Post-90s Snapshot in 2014
China post-90s are the active group on the internet, especially on social media; and, China post-90s QQ users accounted for 39% of total users according to data released on Tencent’s Open Day. They favor mobile shopping and online videos.
Yu’E Bao Exceeded 578.9 Bln Yuan in 2014
Tian Hong Fund released the news on 5 January 2015 that as of 31 Dec 2014, Yu’E Bao’s exceeded RMB578.9 billion (US$94.09 billion), contributing over 98% of Tian Hong Fund’s total capital.
Alipay Sells Public Transport Cards to Cross-border Travelers
Alipay starts offering the purchase of public transport cards via its mobile apps Alipay Wallet for cross-border travelers.
Tencent Got More Than WeChat Payment to Compete with Alipay on Mobile
Tencent QQ’s monthly active users exceeded 829 million and MAUs on smart device exceeded 521 million according to Tencent’s finance report of first half of 2014. Tencent QQ was the first Chinese instant messenger in Guinness World Record for having the most number of simultaneous online users on an instant messaging platform on 3rd July, 2014. […]
Alipay’s Off-line Strategy Worked on Double 12 Shopping Day
Instead of duplicating Double 11 shopping festival on a different date, this year’s Double 12 focused on off-line retail sales led by Alipay.
China Mobile Shopping Market to Exceed 3 Trillion in 2017
As of June 2014, China internet users exceeded 632 million, of which 527 million were mobile phone internet users with an increase of 26.99 million from 2013 according to data of CNNIC.