Both traditional retail brands and start-ups are striving to convert consumers’ interests into a sustainable business in 2016. Customers want to see and experience the world at all times. China is entering “she-economy”. More people are realizing the importance of healthy lifestyle according to Mintel.
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China Digital Consumer View 2015
92% Chinese use smartphones ‘all the time’ according to WBR Digital. 70% Hong Kong consumers have bought something as a result of receiving a marketing e-mail.
China Internet Quick Overview for 2015
Chinese research company Analysis listed Baidu, Tencent, Sogou, Youku, Alibaba, Liebao, 360, Sohu, Google China, Weibo, Autohome, Letv, Netease, Sina, and Soufun as the most innovative companies in China’s online advertising market. Innovation capacity was mainly determined by manufacturers’ media operation capabilities, technical strength, and future monetization ability.
Top CIW Articles in 2015
Year 2015 is almost over; let’s recall some of the top keywords for China internet that got so much attention in the world: outbound tourism, cross-border online shopping, mobile, WeChat, Tmall…
Weibo to Offer Video Advertising in H1 2016
Sina Weibo announced to launch video advertising in the first half of 2016 as it seeks new revenue sources to maintain robust growth. The new advertising will appear in the users’ Weibo news feed with geographic and demographic targeting options. Video ads would display less than 10 seconds and will automatically play under Wi-Fi environment.
China Post-90s Online Users Insights 2015
The post-90s in China refer to the youth among 16 to 25 years old born in the 1990s which are the first generation accessing the internet from childhood, and have formed different consumption habits with their parents.
China Overall Advertising Insights Q3 2015
Advertising spend can reflect changes in the economic structure of China. Real estate ad spends decreased by 26.2% year on year and fell down to 28.6% in the first three-quarters this year compared to the same period last year according to CTR.
China Online Shoppers to Spend $150 Billion in Holiday Season 2015
China’s booming economy has driven the emerging of the largest online transactions (55%) in the Asia-Pacific region, and nearly half of Chinese consumers (49%) are estimated to increase their online spend during this shopping season. From November to December 2015, Chinese online shoppers are expected to spend US$150 billion in total and the average expenditure […]
Chinese Mothers spend 1/3 Online Time Shopping
Chinese mothers spend one-third of their online time on shopping in 2015 according to CTR Market Research. In comparison, Chinese moms’ time on social media is only one third as much as on Online.
China Mobile Internet Insights in H1 2015
Despite the continuous weak growth and even decline in smartphone sales in China, major domestic mobile phone manufacturers still set a “big leap” of shipping target in H1 2015. Although foreign brands iPhone and Samsung still held a large market share, domestic brands as Huawei, Lenovo, Xiaomi and TCL etc. all set their phone sales […]
China Online Shopping Insights in 2014
In 2014, China’s online shopping users reached 55.7% of the total internet users. In the mean time, mobile online shopping market was booming in China, with an annual growth rate of 63.5%, 3.2 times higher than the overall online shopping market.
China Mobile Internet Trend 2015
China’s mobile internet develops rapidly, and mobile internet users in the four-tier cities begin to rise according to a recent report from TalkingData.
Alibaba to Invest $4.6 Billion In Electronics Retailer Suning
Alibaba and Suning Commerce Group Limited announced that they have entered into strategic alliance at 4pm (GMT+8) yesterday afternoon.
China Top 10 Online Advertising Media in 2014
In 2014, total transaction value of China online advertising market exceeded RMB154 billion (US$24.95 billion) with an increase of 40% from the same period of last year.
Mobile Contributing to Over Half of Weibo Ad Revenue in 2014
Weibo Q4 2014 net revenues increased 47% year over year to $105.2 million, 83.8% from advertising and marketing ($88 million) according to Weibo released financial results.