This research explores the digital adoptions among Chinese enterprises including internet usage, proportions of enterprises using trending technologies (mobile broadband, cloud computing, CRM, ERP), top channels for digital marketing and mobile marketing, and their expectations to solve problems.
Search Results for: social e-commerce
China FMCG online B2B market is to grow to US$48 bn in 2018
China FMCG online B2B market, targeting traditional trade retail stores, will grow to 330 billion yuan (US$48 bn) in 2018 from 40 billion yuan in 2016 according to Kantar Retail.
Top 10 CIW Articles in 2016
Check out our Top 10 most-read articles published in 2016.
China smartphone usage insights 2016
Chinese smartphone vendors have a combined possession ratio of 59% in 2016, led by Huawei (24%). 67% of China’s local smartpone brands owners are very willing to recommend their smartphones to others, comparing with 73% among global smartphone brands owners.
China DSP market to reach $7 billion in 2018
China DSP market is estimated to reach RMB 23.5 billion (USD 3.47 billion) in 2016 according to iiMedia Research. And, mobile DSP market is to reach RMB 13 billion (USD 1.92 billion).
China’s internet celebrity economy rising in 2016
China internet celebrities, often called Wang Hong, refer to those who become famous on the internet. They may catch people’s eyes because of certain events or behaviors and earn followers and fans on social platforms.
Weibo MAUs grew to 282 million in Jun 2016
Weibo’s monthly active users (“MAUs”) grew 33% year over year to 282 million in June 2016, 89% of which were mobile users according to Weibo Second Quarter 2016 Financial Results.
43% China mobile payment users are 21-29 years old in top cities
China users in 21 to 29 age group from the first-tier and the second-tier cities are the main mobile payment users, accounting for 43%, followed by users in 30 to 39 age group (30%) according to eMarketer.
WeChat online shoppers to double in 2016
In 2016, 83% Chinese users use multi devices for social shopping, 78% for online shopping according to McKinsey Digital Consumer Survey.
WeChat Official Accounts marketing insights 2016
Monthly active users of WeChat reached 762 million as of March in 2016 and has become a major platform for social communication.
China Southern Airlines ticket sales via WeChat almost tripled in 2015
China Southern Airlines launched its WeChat account in early 2013 and set up a dedicated marketing team. More than 200 products have been on sales on its e-commerce channels. WeChat users could reserve and buy tickets of China Southern Airlines.
7 Habits of China Online Shoppers
E-commerce has changed the way Chinese consumers live and its influence keeps growing. China has become the largest online retail market; 1.3 yuan out of 10 yuan was spent online by Chinese consumers in 2015.
72% China Online Shoppers Keep Online All Day
72% China online shoppers keep online all day according to a recent survey conducted by Epsilon.
Traditional Media Remains Most Trusted News Source in China
Over three-quarters of China internet users trust news and information from traditional media in 2016 compared with 70% in 2015 according to a research by Edelman.
WeChat Marketing Insights in 2015
With the development of mobile internet and smartphones, users’ spending habits tend to transform to the mobile end. Companies utilized WeChat official accounts to promote products and brand. Most countries hope to reach potential consumers through WeChat OA according to WEMCB research.