1.3 million smartphones, nearly 4.8 million pieces of accessories, all sold out in 12 hours. At 22:00 on 8th April 2014, Xiaomi’s total transaction amount in the latest round of “Mi Fan Festival” came to a halt at 1.5 billion yuan (USD 243.35 million), setting a new domestic record for single-day transaction amount in independent […]
Search Results for: wechat marketing
Unbelievable: 600K Boxes of Milk Sold Out In One Hour
Chinese online B2C enterprise Yihaodian made a Guinness World Record on March 18 in 2014. At 10 am sharp, “Imported Milk Flash Sale” began, 600,000 boxes of milk in 30 containers sold out in merely 52 mins 25 seconds! It became a new Guinness record of “selling out most milk in the shortest time”.
Kuaidi Taxi APP Released Its Q1 Financial Performance
Right after Didi Taxi released its data on Wechat Official Account, Kuaidi announced its first quarter financial performance on March 2, 2014. By March 31 in 2014, Kuaidi Taxi had covered 261 cities including all the provincial capitals, with 650% QoQ growth rate. The number of daily transaction reached 6.23 million, 20.7 times of one […]
Weibo Files for IPO on Nasdaq, Under the Ticker “WB”
On April 1 2014, Sina Weibo renewed its prospectus and announced that Weibo will be listed on Nasdaq as “WB”. On March 15 in 2014, Sina Weibo submitted Form-1 to Securities and Exchange Commission for financing USD 500 million, half of which will be used to pay off debt and the other half will invest […]
How Brands Utilized Chinese Spring Festival Gala on Sina Weibo
Chinese Spring Festival Gala usually had the highest TV ratings in the world, according to CCTV, its TV ratings in 2014 reached 30.94%. While in the US, Super Bowl also had pretty high TV ratings therefore Chinese called it “American Spring Festival Gala”. 2014 Super Bowl hit a new record of 111.5 million viewers.
The Story of the Rise of Tencent Empire
QQ, one of the most successful and essential product of Tencent, has an adorable penguin to be its logo. “Penguin” Empire, 15 years of after its birth, attracted 800 million users globally. Another top-rated “Penguin” Empire product, Wechat, soon accumulated 300 million users in a little more than two years. Wechat gives Tencent more dominance […]