China’s local brands accounted for 98% of the domestic market in 2017, with a 7.7% increase in sales value. 67% of local insurgents grew at least two times faster than their category average. These local insurgents typically sell their products for above-average prices. 22% of makeup brands in 2013 were no longer in the market or had a negligible […]
Search Results for: taobao
7 highlights from Tmall Double 11 2018
What have Chinese consumers bought during Tmall Double 11, the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much? Nearly 70% of respondents were buying “more than last year” (35%) or “same as last year” (33%). Apparel was still the most popular one among […]
71 brands pre-sale exceeded 100 million yuan (US$14M) during Double 11
71 brands exceeded 100 million yuan (US$14.37 million) in GMV in the pre-sale period of Double 11. Among that, 15 brands came from Tmall apparel, i.e. Nike, Adidas, Puma, Lining, Converse, Anta, Fila, Skechers, New Balance, Underarmour, Uniqlo, Eifini, Only, Vero Moda, and Bosideng. The same figure was only 40 in last year’s Double 11.
Ultimate guide to Alibaba’s Double 11 2018; one day sales exceeded US$30 billion
This year marks the 10th anniversary of Double 11 online shopping festival. The first Double 11 in 2009 brought in US$7.8 million in gross merchandise value (GMV). Total GMV generated in 2017 was US$25.3 billion, which was more than twice the size of Black Friday and Cyber Monday combined.
Fresh food e-commerce trending in China with 38 million users in 2018
China’s fresh food e-commerce market had a penetration rate of 3.44% and 37.88 million users as of July 2018. 85.11% users only installed one app. Dmall, Missfresh, JD Daojia, Freshhema, and RT-Mart Fresh are among the list of top fresh food e-commerce apps. The industry penetration rate of fresh food e-commerce app was 3.44% as […]
Sales in EU expected to explode during Alibaba’s Double 11 shopping festival
Tmall Double 11 global shopping festival 2018 is expected to double its sales value in the UK, according to the e-commerce delivery firm ParcelHero.
China e-commerce grew 43.6% in Q3, accounting for 10.6% of FMCG
Sales of China’s fast-moving consumer goods grew by 6.3% year-on-year in Q3 2018. E-commerce saw sales growing by 43.6% in Q3 2018, accounting for 10.6% of the total FMCG market. Taobao and Tmall together was well ahead of JD and YHD. 19.4% of shoppers purchased FMCG from Alibaba platforms in the past 12 weeks. Sun Art Group […]
China mobile e-commerce users overview in H1 2018
The number of mobile e-commerce users in China totaled 473 million in 2017, an increase of 13.2%. It is expected to reach 512 million by the end of 2018. Tencent social ads were the top choice for 64.8% of e-commerce apps advertising, Toutiao 29.5%, and Zhihu 19.3%. Mobile e-commerce users are getting younger with 43.3% […]
Is Alipay Mini-Programs a powerful weapon for retailer?
Some mobile apps have developed mini-apps in China, which requires no installation and allows instant usage on their platforms by users. The leading ones are WeChat, Alipay, and Baidu while Huawei, Vivo, Xiaomi and 9 other major applications have also developed their own. While WeChat Mini-Programs leads the game, Alipay mini-apps also shows some potential. […]
ex-Googler founded Pinduoduo ready for US IPO
Ex-Googler and founder of Pinduoduo China’s social e-commerce player Pinduoduo updated its IPO prospectus previously filed with US Securities and Exchange Commission (SEC) on July 17, 2018. It plans to raise at best US$1.87 billion by offering 85.6 million American depositary shares (ADS). The price range is from US$16 to US$19 each. The founder, ex-Googler, […]
How Tmall, Alibaba’s new retail, could transform RT-Mart
How can Alibaba change RT-Mart? Since Alibaba invested 22.4 billion yuan (US$3.43 billion) in the retail chain’s parent company, Sun Art Retail Group, the answer to this question has become much-anticipated. This is the largest attempt to transform a commercial retail enterprise along “new retail” lines in China so far. “I strongly believe that Alibaba’s […]
Short video becoming a major traffic driver for e-commerce in China
The age distribution of e-commerce users and short video users in China is quite similar. Users age 25 to 35 take the largest share. Such similarity makes it possible for short video marketing to promote e-commerce sales. Short video users have something in common: young, pursuit high-quality lifestyle, want to play and look pretty, love […]
[REPORT] China e-commerce market snapshot 2018
The total GMV of China’s online shopping market totaled 6.1 trillion yuan (US$953 billion) in 2017, rising 29.6% from a year earlier and showing a pick-up in growth, according to the latest data from iResearch. China’s B2C online shopping market totaled 3.6 trillion yuan in 2017 accounting for 60% of the overall online shopping market […]
China third-party online / mobile payment market Q4 2017
The total transactions of China’s 3rd-party online payment market grew by about 5% QoQ in Q4 2017 while mobile payment continued strong growth of 28% QoQ. Alipay, WeChat Pay, and UnionPay continue to lead these markets. Third-party online payment in China The transaction value of China’s third-party online payment grew by 4.99% QoQ to 6,699.724 […]
FMCG brands contributed an average of 4.0% of sales in China
By the end of 2018, the global media investment industry is set to be worth over US$550 billion, according to GroupM. With this number growing and fast-moving consumer goods (FMCG) brands making up a quarter of that spend, understanding the impact of advertising is crucial.