The emerging e-commerce has a great impact on the traditional retail industry, which has slowed down its developing pace and started to arrange offline sales since 2017. Seamless integration of online and offline shopping has become a trend, more and more retailers think consumer experience and efficiency important. However, they need to know more about consumers in […]
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How does Tencent’s QQ influence the young?
According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet. In 2017, the average daily messages of post-95s […]
Tmall vs JD.com on social media buzz
Chinese New Year is the most important festival in China. Shopping is an integral part of Chinese people’s celebration, and naturally, e-retailers were engaged in fierce battles to compete for attention, and hence preferences, of consumers in the days leading up to Chinese New Year (February 15 in 2018). JD.com (partly owned by Tencent) and […]
China online luxury consumption trends
Deloitte released the “2017 China Whitepaper on Luxury Consumption online”, hoping to answer two questions: Who are the consumers buying luxury goods in China, and what are their consumption habits?
China social media advertising and marketing market Q2 2017
China social media advertising and marketing market reached 7.62 billion yuan (US$1.15 billion) in Q2 2017 with an increase of 13.2% QoQ or 40.6% YoY.
China National Day (Golden Week) Tourism 2017
Southeast Asia received the most Chinese tourists during this year’s National Day holiday according to a recent report by WeChat.
Chinese Luxury Traveler Insights 2015
The Hurun Report recently published The Chinese Luxury Traveler 2015, for the fourth consecutive year. The report revealed the features of Chinese traveling enthusiasts, including their decision-making process, social media habit, travel trend, sales and gifting preference.
Jingdong’s Paipai Launched Mobile Selling App
Paipai launched micro-shop mobile app last month to enable individual merchants to set up mobile online stores on smartphones directly and they could log in the stores with QQ numbers only.
China Inbound Tourism Industry Overview
China Tourism Academy’s latest report shows total revenue generated from China inbound tourism market reached $51.646 billion with an increase of 3.27% year on year, ranking 4th in the world, following America, France and Spain in 2013. China received 129.0778 million foreign travelers with a decrease of 2.51% YoY, ranking 4 in the world, following […]
Online Community Will be More Powerful in China Social Media
In August 2014, total users reach in China social media service on desktop were 470 million with an increase of 10.7% YoY and 0.8% QoQ. Social media service users accounted for 92.6% of total China Internet users in August 2014 according to data from iResearch.
Jingdong Paipai’s Micro-shop Platform Aiming China C2C Market
Paipai.com, part of Jingdong, is launching micro-shop platform for both business and individual sellers targeting C2C mobile shopping market.
Rise of the China Outbound Tourism
China outbound tourists on average spent RMB 20,000 (US$3,252) during travel per person and shopping is an important part of their spend in oversea trips (57.8%), according to a report released at Beijing Fragrant Hills Tourism Summit, organized by World Tourism Cities Federation (WTCF).
Tencent Financial Performance 2013 Overview
Tencent recently released unaudited comprehensive performance of Q4 by December 31, and audited 2013 annual performance. In Q4, Tencent gross revenue reached 16.97 billion Yuan (USD 2.783 billion), with a 9% QoQ growth and a 40% YoY growth.
How Brands Utilized Chinese Spring Festival Gala on Sina Weibo
Chinese Spring Festival Gala usually had the highest TV ratings in the world, according to CCTV, its TV ratings in 2014 reached 30.94%. While in the US, Super Bowl also had pretty high TV ratings therefore Chinese called it “American Spring Festival Gala”. 2014 Super Bowl hit a new record of 111.5 million viewers.
Insights on China’s Top Search Terms in 2013
What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this post aims to provide you some insights.