Tencent has recently confirmed the ongoing testing of a paid subscription platform for WeChat Official Accounts, which will soon be launched.
Search Results for: wechat marketing
China social media ads market overview Q3 2016
China social media advertising and marketing market reached 6.38 billion yuan, an increase of 17.7% QoQ.
Weibo MAUs grew 34% YoY to 297 million in Sep 2016
Weibo’s Monthly active users (“MAUs”) grew 34% year over year to 297 million in September 2016, 89% of which were mobile users.
62% China advertisers consider data management platforms very important
62% advertisers in China think data management platform is very important, according to a survey conducted by Nielsen.
Shifting demographics leading the changes of retail in China
Chinese millennial shoppers are shifting toward an emphasis on life experiences, convenience, and a healthier lifestyle according to a PwC report on China’s retail and consumer products sector.
China social app Momo net income increased by 804% in Q2 2016
Momo, one of the leading mobile social networking app in China, reported increased net revenues of 222% year over year to $99.0 million in Q2 2016 though its monthly active users were down to 74.8 million in June 2016 from 78.4 million in June 2015.
China social application user insights 2016
Social application market develops rapidly, satisfying users’ various needs such as communication, entertainment, interests, and work. Instant messaging and social networking are the top two most popular features of social applications in China.
Top 6 China Mobile Social Networking Apps
The average monthly reached users by mobile social networking apps in China exceeded 608 million in Q4, 2015 according to data from iResearch.
6 Successful Social Media Campaigns in China in 2015
China internet advertising market has entered a mature stage in 2015. Marketing on Weibo and WeChat has been one of the most effective methods to promote brands and companies in China in 2015.
China Digital Consumer View 2015
92% Chinese use smartphones ‘all the time’ according to WBR Digital. 70% Hong Kong consumers have bought something as a result of receiving a marketing e-mail.
China Internet Quick Overview for 2015
Chinese research company Analysis listed Baidu, Tencent, Sogou, Youku, Alibaba, Liebao, 360, Sohu, Google China, Weibo, Autohome, Letv, Netease, Sina, and Soufun as the most innovative companies in China’s online advertising market. Innovation capacity was mainly determined by manufacturers’ media operation capabilities, technical strength, and future monetization ability.
Weibo Users Insights 2015
Monthly active users of Weibo reached 227 million as of September 2015 with an increase of 33% YoY and daily active users reached 100 million with an increase of 30% YoY in Q3 2015 according to Weibo.
Top CIW Articles in 2015
Year 2015 is almost over; let’s recall some of the top keywords for China internet that got so much attention in the world: outbound tourism, cross-border online shopping, mobile, WeChat, Tmall…
China Post-90s Online Users Insights 2015
The post-90s in China refer to the youth among 16 to 25 years old born in the 1990s which are the first generation accessing the internet from childhood, and have formed different consumption habits with their parents.
Weibo MAUs Reached 222 Million in Q3 2015
Sina Weibo reported net revenues of US$124.7 million for the third quarter this year, compared to US$84.1 million for the same period last year. Advertising and marketing revenues for the third quarter of 2015 totaled US$105.9 million, compared to US$65.4 million for the same period last year.