Launched in 2017, Hey Box of Alibaba’s Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were released on the Tmall platform in 2018. Over 1.3 million new products from over 500 brands recommended by Tmall Hey Box to targeted consumers were eventually purchased, with a total […]
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KFC & Ting Hsin’s attempts in membership e-commerce in China
At the KFC V Mall, an order was placed with excitement. The price was pretty good! It’s 10 yuan lower with a 20 yuan coupon and 999 credit points than Taobao’s Juhuasuan. What’ so special about KFC V Mall? In the KFC V Mall, there are quite a few categories – household and kitchen, fresh […]
3 popular models of social e-commerce in China
Social e-commerce is a segment that involves utilizing communication channels such as social networking websites, SNS, WeChat, Weibo, social media as well as the social interaction, user-generated content and other measures to facilitate the purchase and sales of products. Social networking elements as “like”, sharing, connection, discussion, interaction, and others are applied to the process […]
China Golden Week Tourism Trends & Insights 2019
During Chinese National Day holiday, a.k.a. Golden Week in China, cultural and tourism consumption is more popular this year than in previous years. According to the data from Alibaba’s OTA Fliggy, the number of people who have booked domestic tours on National Day Fliggy increased by 42% year-on-year, and the growth rate exceeded the outbound […]
Alibaba’s Hema penetrating low-tier cities with Hema Mini supermarket
On September 3, the 5th day of the opening of the Hema Mini in Shanghai’s Pujiang City Life Plaza, RMB 0.99 for Hangzhou cabbages and abalone for RMB 1.99 attracted the senior residents to rush buying. A shopping guide shouted: “steak is on sale, download Hema App and you are eligible to buy one get […]
Baidu going after e-commerce sales with investment in Youzan
Baidu completed a strategic investment in a Hong Kong-listed retail technology solution company Youzan last month, with a transaction value of approximately US$30 million. Youzan is known for its e-commerce solutions widely used by WeChat sellers (Weishang). Prior to this round of investment, Baidu and Youzan announced their partnership at the AI Developers Conference in […]
Mobile apps trend in China in Q2 2019; short video apps saw 111 million new users
The top growing mobile app saw the largest increase in monthly active users in Jun 2019. Time spent on short video apps continued fast growth. The most frequently used apps by the average number of daily opens are social networking apps and short video apps. The top growing mobile app categories in terms of monthly […]
Alibaba’s OTA Fliggy and Marriott integrating customer loyalty programs
Alibaba’s OTA platform Fliggy (Feizhu) just made Fliggy Miles transferrable for Marriott Rewards points. Last week, the Marriott International Group’s Fliggy Flagship Store officially opened the access for Points conversion from Miles. The current program page shows that the points conversion between Fliggy and Marriott is only in the “trial period”, specifically stating that the […]
Over 1 million TikTok users activated their shopping cart function
TikTok signed a 7-billion yuan agreement with Taobao including 6 billion yuan ads and 1 billion yuan commission according to leaked news online. TikTok denied the accuracy of those numbers but the news got the attention of many in the e-commerce market.
7 Lessons for marketers on top short-video platforms: Tik Tok vs. Kwai
In Part 1, we saw the platform comparison; this article will show a comparison of social relationship, user behavior, KOL content categories and their marketing value, and top 10 sectors of advertisers. 1. Comparison of social relationship intensity KOLs on Tik Tok connect to users through contents rather than as individuals. Tik Tok’s main feature […]
Sales & insights of China’s mid-year shopping festival (618) 2019
Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance With over 200,000 brands taking part. Innovative marketing campaigns […]
Chinese travel bloggers earns by playing
Women in China accounted for more than 63% of the total number of travel bloggers. And travel bloggers traveled more than twice a month on average; 89% of travel bloggers have excellent travel guide writing skills and 79.1% of them are familiar with photography, according to a Fliggy report. The majority of travel bloggers are […]
Introduction to Xiaomi’s e-commerce platform Youpin
Youpin is where Xiaomi’s aspirations for extending the boundaries of its core business lies. Its product categories have been extended from core products smartphone and TV to ecological chain companies – air purifier and self-balancing scooters kind of products. Now, it has become an independent quality e-commerce platform selling a variety of products including mattress […]
Tencent apps had over 45% China mobile users’ attention share in 2018; ByteDance rising quickly
Chinese mobile internet users consumed an average of 3.17 billion hours a day on mobile apps. Time spent on Tencent affiliated apps were less in 2018 while video live streaming captured more and more leisure time. There were 1.13 billion unique mobile devices, and Chinese mobile internet users consumed an average of 3.17 billion hours […]
Top comprehensive e-commerce apps in 2018
Market penetration of comprehensive e-commerce mobile apps in China increased steadily to 67.3% in December 2018. Mobile Taobao led this market with a penetration of 53.1%, followed by Pinduoduo (29.3%) and JD (24.2%). Market penetration of comprehensive e-commerce reached 67.3%, an increase of 11.1% year-on-year. Its average DAU was 240 million in December, a net […]