Stephen Hawking published his first post on his verified Weibo account on the morning of 12 April 2016 recalling his deep friendship with China and hoping to share more about his life and work.
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Top CIW Articles in 2015
Year 2015 is almost over; let’s recall some of the top keywords for China internet that got so much attention in the world: outbound tourism, cross-border online shopping, mobile, WeChat, Tmall…
Weibo MAUs Reached 222 Million in Q3 2015
Sina Weibo reported net revenues of US$124.7 million for the third quarter this year, compared to US$84.1 million for the same period last year. Advertising and marketing revenues for the third quarter of 2015 totaled US$105.9 million, compared to US$65.4 million for the same period last year.
Safety is the Top Concern of Chinese Online Mother Shoppers
Chinese moms are very active on social media and many of them like sharing information of their children with others. 48% mothers follow mother-care products’ WeChat subscription accounts and 47% follow WeChat official accounts on parenting and education.
China Social Media Users Insights in 2015
China users’ time spent on digital media has exceeded that on traditional media in 2015. Digital media is the largest media by ad revenue; online ad revenue will continue to grow, especially mobile ad revenues.
Sohu Sogou Revenue Grew by 70% to $119M in Q4 2014
Sohu total revenues were US$477 million, up 24% year-over-year and 11% quarter-over-quarter while Sogou, part of Sohu, revenues were US$119 million, up 70% year-over-year and 12% quarter-over-quarter according to Sohu announced financial results.
China Social Media Reaching Younger, and Lower Tier Cities
China social media is now used by more age groups, by fewer educated people and by people in smaller cities according to Kantar Group.
China Top Online Advertising Media in Q3 2014
In Q3 2014, total transaction value of China online advertising market was RMB42.22 billion ($6.87 billion) with increase of 37.9% year on year and 10.6% quarter on quarter. Influenced by overall economy status in China, the growth of China online advertising market slowed in Q3 according to data from iResearch.
China Search Engine Market Share in Q3 2014
In Q3 2014, total transaction value of China search engine market was RMB16.45 billion ($2.67 billion) with increase of 11.7% quarter on quarter and 50.6% year on year according to data from iResearch.
Kuaidi Taxi APP Released Its Q1 Financial Performance
Right after Didi Taxi released its data on Wechat Official Account, Kuaidi announced its first quarter financial performance on March 2, 2014. By March 31 in 2014, Kuaidi Taxi had covered 261 cities including all the provincial capitals, with 650% QoQ growth rate. The number of daily transaction reached 6.23 million, 20.7 times of one […]
How A Chinese Taxi-Hailing App Reached 100 Million Users in 77 Days
Didi Taxi, a popular Chinese taxi-hailing mobile app backed by Tencent, released its data on Wechat Official Account (didi-taxi) on March 31, 2014. By March 27, the bonus for Didi Taxi app hit 1.4 billion yuan (USD 226.81 million), and its registered users increased to 100 million.
The Secrets Of Xiaomi Marketing Success in China
Xiaomi, claiming as Apple of China, has been extremely successful after three years of set up. By the end of September 2013, Xiaomi 2 (including 2A/2S) sold out 10 million in 11 months. MIUI users surpassed 20 million. It is expected to sell over 18 million smartphones in 2013, and the estimated sales will be […]
Chinese Entrepreneurs Seize Early Profits from OpenAI’s Sora
Before OpenAI Sora’s public testing, a niche market emerged in China, capitalizing on the collective anxiety to be ahead in the AI curve—selling knowledge courses and speculative ventures around Sora. The introduction of OpenAI’s video model Sora in early 2024, following the stir caused by the text-to-text LLMs in 2023, showcased the relentless pace of […]
China online advertising market insights 2022
In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according to CTR. China advertising market vs online ad market Advertisers of large enterprises with a budget of 500 million yuan or more are more confident in digital marketing spending. In […]
China Digital Luxury Report 2021
China’s post-90s (those born after 1990) are expected to contribute to 46% of China’s luxury purchases in 2021, according to joint research by Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG). China’s post-90s already make up 50% of the luxury goods buyers in the country, with a fast growth rate of between 25-35 percent […]