Tourism

Find out statistics, trends, and insights of China tourism and Chinese travelers. 

outbound tourism insight in 2015

8 Types of Chinese outbound travelers

There are various types of Chinese outbound travelers and a recent McKinsey study categorizes them into eight groups according to the differences in travelers’ preferences

CIW eBooks

eBook: Win Chinese Market with Content

[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and

eBook: China E-Commerce Factories

[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic

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