Tourism

Find out statistics, trends, and insights of China tourism and Chinese travelers.

Rising outbound travelers from lower tier cities in China

Chinese outbound travelers grew by 20% year-on-year in population, faster than that of domestic travelers, according to the report from Alibaba’s Fliggy. On average, Chinese spending

Resorts World Sentosa enhances Chinese traveler experience with Alipay mini-program

Alipay and Resorts World Sentosa (RWS) have deepened their strategic partnership to enhance the travel experience of Chinese visitors with the launch of a new

China online travel agency (OTA) market shares in Q3 2018

The online travel market in China grew by 9.3% to US$39.25 billion in Q3 2018, driven by the summer vacation and the mid-autumn festival holiday. 68.6%

Sightseeing and vacations are top reasons of China’s domestic travels

China had invested US$150.6 billion in tourism and the related industries in 2017 with scenic sports being a major part. Natural scenic spots turned out

Chinese travelers to take 390 million person-trips outside China by 2030

For Chinese outbound travelers, group tours (44%) and free itinerary travel (42%) were still the two primary ways of traveling abroad. However, customized tours will

China outbound travelers expenditure insights 2018

Chinese high-end travelers contributed over 80% overall overseas expenditure though they represented just around 20% in the population. Post-90s and post-00s combined accounted for 32%

Chinese outbound tourism to see 160 million person-trips in 2018

43 million Chinese traveled overseas in Q3 2018 according to COTRI, an increase of 10% year-on-year. A slow decline compared with the growth of 17%

Chinese spent US$258 billion in outbound travel

60.47 million people traveled to China in 2017, which was decreased by 0.4% year-on-year in H1 2018. Residents in Hong Kong, Macau, and Taiwan accounted

Philippines saw near million person-trips from China as of Sep in 2018

Chinese went for 972 thousand person-trips to the Philippines in the first 9 months of 2018, a high growth of 34.9% year-on-year, surpassing the total of

China golden week travel insights 2018; decline in flights & expenses

Chinese went on 726 million domestic person-trips and 7 million outbound trips in the Golden Week holiday of 2018 (1-7 Oct). They altogether spent 650

8 Types of Chinese outbound travelers

There are various types of Chinese outbound travelers and a recent McKinsey study categorizes them into eight groups according to the differences in travelers’ preferences

The changing demographics of Chinese outbound travelers

With the increasing number of Chinese tourists vacationing in international destinations, their preferences, behavior and purchasing patterns are undergoing significant changes. 1. Experience-centered Not all

Chinese outbound travelers – opportunities for travel agencies, retailers, and hotels

Outbound travel is becoming a major factor affecting the development of travel agencies and high-end tourism markets. For travel agencies, there are two types of

67% of China tourism accommodations are budget hotels

There were a total of 457,834 accommodation companies in China with 16,770,394 rooms as of 2017. Among that, 317,476 were hotels (each with 15 or

China Golden Week tourism grew by 9% in 2018

China’s domestic tourism received a total of 726 million person-trips, an increase of 9.43% year-on-year during the National Day Holiday 2018 (hereinafter referred to as