China Internet Stats, Trends, Insights
Generic Statistics
Nielsen: China Online Consumers Still Among The Most Optimistic
Consumer confidence also fell by one point last quarter in China from 105 to 104 according to third quarter global online consumer confidence findings from Nielsen, a
China Internet Advertising Spend Bypassed Newspaper in 2011
According to iResearch, China internet advertising total revenue reached 51.19 billion yuan (USD 8.11 billion) in 2011, up 57.3% from 2010 and exceeding total newspaper
Top Car Rental Websites in China in 2011
As you can see in the above search trend graph, car rental business is taking off in China.
Charts: Internet Usage – HK v.s. SEA
According to Nielsen’s report on Hong Kong digital behavior, 87% of Hong Kong consumers have used the Internet in the past 12 months, compared to neighboring
Email Deliverability: China v.s. Worldwide v.s. APAC
Email deliverability in China is much worse than the global average; only 58% of all emails can reach users’ inbox, which is also much lower
Chart: Top Online Website Verticals by Unique Visitors
Online portals like Sohu.com and Sina.com.cn still receive the most web traffic in terms of the number of unique visitors.
Stanford Study: Online Lives of Chinese and US Teens
High schoolers in Palo Alto, Calif., in the heart of Silicon Valley, spend significantly more time using digital media every day than their peers at
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic