China to see 71% of ad spending be programmatic (US$30bn) by 2019
71% of digital ad spending in China will be traded programmatically by 2019. The internet giants BAT controlled around 80% of programmatic buying.
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
WeChat Year in Review 2018
WeChat sees 1.08 billion monthly active users in 2018, 63 million of which are senior citizens aged 55 years old and above. On average, WeChat
Quick Look: Marketing in China 2019
The number of China internet users exceeded 801 million with a penetration rate of 57.7% according to the latest data from CNNIC. Live broadcasting, short
China internet users mobile usage scenarios
More and more marketers’ attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one
40% of Chinese consumers will be Centennials by 2020
Centennials is already an economic powerhouse globally as the population born after 1997 now accounts for 35% of the world’s total population. In China, this
4 e-tailers’ Double 11 marketing tactics
The record-breaking 213.4 billion yuan gave this year’s Tmall Double 11 a good ending. Some turned their attention to the performance of top retailers and
China’s top mobile news feed advertising platforms in Oct 2018
WeChat (1,079.65 million units), QQ (669.8 million units), and Tencent Video (558.83 million units) were the top three platforms for delivering news feed ads in terms
Momo’s paying users up 71% to 12.5 million in Q3 2018
Monthly active users of Momo reached 110.5 million in September 2018, compared with 94.4 million the prior year period, according to its unaudited financial results.
Weibo MAU increased to 446M in Q3 2018, 93% mobile
Weibo reported a net addition of approximately 70 million in MAUs year-on-year to reach 446 million in September 2018. Mobile MAUs represented 93% of total MAUs. DAUs
China advertising market overview in Q3 2018
Full media ad spending in China jumped by 5.7% year-on-year in the first nine months of 2018, much higher than the 1.5% growth in the
Top advertising companies and brands in China in Q3 2018
The top 20 companies accounted for 23.6% of total full media ad spending during the Q1-Q3 period. Internet companies debuted in the top 20 ranking of
Online video platform iQiyi saw 89% increase in paid subscribers in Q3 2018
Total revenues of iQiyi grew to RMB6.9 billion (US$1.0 billion) in Q3 2018, representing a 48% increase from the same period in 2017. Membership services
China’s online gaming market shrank by 10.8% in Q2 2018
China’s online gaming market decreased by 10.8% YoY to US$8.29 billion in Q2 2018. Mobile games accounted for 65.1%. Tencent is the biggest player with a
China online ads market to exceed US$70B in 2018; mobile over 77%
China ad market generated 700 billion yuan (US$101.25 bn) in revenues with online advertising accounting for around 50%. The mobile advertising was a 254.96 billion yuan
China search engine market to reach US$20 bn in 2018
There are 656.88 million search engine users in China as of June 2018, 637.4 million among which were using search engine via mobile devices. China’s
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic