China social media users’ content preference by education levels 2019
WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
China mobile search market overview Q4 2018; 60% chose smartphone built-in browsers
The user base of mobile search in China grew by 3.79% year-on-year to 685 million in Q4 2018. Baidu was still the first choice for
60% brands using celebrities in China did not achieve continuous growth in brand power
60% of brands continuously using celebrity endorsement strategy have failed to grow their brand power in the past three years. China is one of the
How can marketers get gender right in China?
Advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns. Male-skewed brands are missing out on an average
China’s mobile social app Momo saw 113.3M MAU in Dec 2018
Momo, a popular mobile social networking platform in China, saw 113.3 million monthly active users in December 2018, compared with 99.1 million in December 2017.
China’s first listed game live streaming platform Huya saw 117M MAU in Dec 2018
Huya, a leading game live streaming platform in China, delivered non-GAAP net income for five consecutive quarters, reaching a record high of US$67.0 million for
McDonald’s ads strategy utilizing WeChat Moments & Mini-Games
At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention.
Weibo monthly active users grew to 462 million in Dec 2018, 93% on mobile
Weibo reported a net addition of approximately 70 million in monthly active users and reached a total of 462 million as of December 2018. Its
Google China revenues grew by over 60% in 2018
Google received a strong revenue growth of over 60% in China last year to US$3 billion. It led Google to expand its advertising sales team there,
China full media ad spend up by 2.9% in 2018, led by Coca-Cola and Hongmao
China’s full media advertising spending grew by 2.9% year-on-year in 2018. The top 20 advertisers represented by Coca-Cola Company combined accounted for 19.1% of overall expenditure
Top brands in China by advertising spend in 2018
Spending on traditional advertising dropped by 1.5%. Spending on broadcast advertising increased by 5.9% year-on-year while the length of ads continued to be decreased by 5.1%
71.1% Weibo’s Miaopai users have a high purchasing power
The market penetration rate of short video increased from 49.8% to 67.7% with users reaching 744 million. Weibo-backed Miaopai was extremely popular among young users as
Baidu app’s daily active users grew to 300 million over one night
CCTV’s Spring Festival Gala, or Chunwan, is a Chinese New Year special produced by China Central Television (CCTV) shown on the eve of Chinese New
China to see 71% of ad spending be programmatic (US$30bn) by 2019
71% of digital ad spending in China will be traded programmatically by 2019. The internet giants BAT controlled around 80% of programmatic buying.
WeChat Year in Review 2018
WeChat sees 1.08 billion monthly active users in 2018, 63 million of which are senior citizens aged 55 years old and above. On average, WeChat
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic