Media & Entertainment

Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).

iQiyi’s total members grew by 58% in Q1 2019

The number of iQiyi’s total subscribing members reached 96.8 million as of March 31, 2019, 98.6% of whom were paying subscribing members. This compares to

Ad revenues & market shares of China’s top 16 internet companies

Total advertising revenues of 16 leading internet companies in China surged by 39% to US$57.28 billion in 2018. The BAT together accounted for over 70%

China social media users’ content preference by education levels 2019

WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low

China mobile search market overview Q4 2018; 60% chose smartphone built-in browsers

The user base of mobile search in China grew by 3.79% year-on-year to 685 million in Q4 2018. Baidu was still the first choice for

60% brands using celebrities in China did not achieve continuous growth in brand power

60% of brands continuously using celebrity endorsement strategy have failed to grow their brand power in the past three years. China is one of the

How can marketers get gender right in China?

Advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns. Male-skewed brands are missing out on an average

China’s first listed game live streaming platform Huya saw 117M MAU in Dec 2018

Huya, a leading game live streaming platform in China, delivered non-GAAP net income for five consecutive quarters, reaching a record high of US$67.0 million for

McDonald’s ads strategy utilizing WeChat Moments & Mini-Games

At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention.

Google China revenues grew by over 60% in 2018

Google received a strong revenue growth of over 60% in China last year to US$3 billion. It led Google to expand its advertising sales team there,

China full media ad spend up by 2.9% in 2018, led by Coca-Cola and Hongmao

China’s full media advertising spending grew by 2.9% year-on-year in 2018. The top 20 advertisers represented by Coca-Cola Company combined accounted for 19.1% of overall expenditure

Top brands in China by advertising spend in 2018

Spending on traditional advertising dropped by 1.5%. Spending on broadcast advertising increased by 5.9% year-on-year while the length of ads continued to be decreased by 5.1%

71.1% Weibo’s Miaopai users have a high purchasing power

The market penetration rate of short video increased from 49.8% to 67.7% with users reaching 744 million. Weibo-backed Miaopai was extremely popular among young users as

Baidu app’s daily active users grew to 300 million over one night

CCTV’s Spring Festival Gala, or Chunwan, is a Chinese New Year special produced by China Central Television (CCTV) shown on the eve of Chinese New