China Internet Stats, Trends, Insights
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
WeChat ecosystem has boosted retail chain brands’ business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer
The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of
Douyin, TikTok’s Chinese platforms, saw its Q1’s DAU peak on Chinese New Year’s Eve, February 11th, when the main platform DAU reached 580 million, according
In Honor of Kings’ first co-creation with a luxury brand, Burberry Chief Creative Officer Riccardo Tisci has exclusively designed two skins for the mobile game’s
Launched in 2011, Zhihu is the largest Q&A online community and one of the top five comprehensive online content communities in China, both in terms
Kuaishou started to lead the short video market by reaching over 200 million MAU in November 2017. Tik Top, part of Toutiao, saw astonishing growth
Tencent proposed that the top two online gaming streaming platforms Douyu and Huya enter into a stock-for-stock merger, as a result of which Huya or
China online gaming users have grown to about 540 million or 57.4% of total internet users in the first half of 2020. Mobile online games
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming
Total entertainment and media revenue in China is expected to increase at a compound annual growth rates (CAGR) of 3.6% over the next five years,
Each of the biggest influencer community platforms, including Weibo, Douyin (TikTok’s Chinese version), Kuaishou (Kwai’s Chinese version), and Xiaohongshu, has its own characteristics and features,
With over 490 million users, China’s podcast market grew by over 55% YoY to 17.58 billion in 2019. Podcast in China is estimated to exceed
Social video platform Joyy reported 21% increase YoY in its global average mobile monthly active users, which reached 457.1 million and 91.0% come from markets
According to a survey of more than 1.2 million users participated, 95% of Chinese iPhone users will abandon Apple iPhone and use other brands of
Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic