Top China Social Sharing Websites in July 2013
For quite a long time, Sina Weibo and Qzone took the first and second place in terms of China social media sharing ranking, and in
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
China Online Marketing Calendar for Q4 2013
We created China online marketing calendar for the last quarter of 2013 including September to help you better plan your online campaigns for Q4, 2013.
Wechat 5.0 Public Account Operation Guide
After Wechat 5.0 was launched, the Wechat public account is now separated to the subscription account and the service account. Service account can only send a
Sina Segmenting Weibo Usage with Multiple Versions
Sina is also testing a different version for media like this one. In media edition of Sina Weibo, it has articles section besides the weibo posts stream. Weibo posts published via media edition are also displayed differently like this one.
China Advertising 2012
2012 is the trouble times of Chinese advertising. Whether the food security crisis aroused by the toxicant capsules, Diaoyu Island incident or the hit of
Top 15 Most Popular Topics on Weibo 2012
Liu Xiang’s withdraw in 2012 Olympics, the 18th Party Congress and some extremely popular online expressions. Chinese netizens had been more active on weibo platforms
China Mobile App Ad Revenue Up to 1.06 Billion Yuan in Q2
iResearch, partnering with domob, recently issued the second quarterly mobile app advertising data. According to the report, daily average PV and UV on domob both
Sina Weibo Launched Social Ads
The launch of social ads on Sina Weibo is definitely not a surprise to many people in China digital marketing industry considering the long existence
Google Decorates Its SERP for Chinese Qingming Festival
Qingming Festival or Tomb Sweeping Day is a traditional Chinese festival on the 108th day after the winter solstice. And, Google has just decorated its
China Public Holidays in 2012
Chinese government agency has announced the public holidays in 2012 last week, which marketers should know for planning: New Year’s Day: 1-3 January (3 days),
5 Ways to Search Weibo in China
Weibo, previously known as Sina Weibo, has 550 million monthly active users in March 2020, remaining one of the top social media platforms in China.
The Impact of Collectivist Culture on the Chinese Link Graph
It’s a curious yet common practice at the bottom of Chinese websites. A selection of curated hyperlinks that go by many names – “friendly links”,
Government Responded in Weibo for Criticism
I know there are a lot of things the Chinese government should do to improve; but the incidents in Huili county of Sichuan Province surprised
Case Study: 3 Lessons on Weibo Marketing
The heavy storm yesterday afternoon in Beijing flooded some areas and stopped the operation of several lines of subway. However, there were a few lessons
How Chinese bloggers make their fortune online
As many consumers from all parts of the world, Chinese consumers turn to blogs and forums for product reviews before they buy. Reviews from popular
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic