China Email Marketing Industry Report in 2013
Webpower recently released China email marketing industry report, showing overall development and industrial application status quo. The report provided four EDM (email direct marketing) indexes
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
Baidu Light APP “Qing-Pai” Appeared On Transcendence Debut in China
Johnny Depp came to China for the first time to promote his new movie Transcendence on March 31, 2014. On the press release, Johnny Depp
Check Out How Coca Cola Makes the Most of WeChat Marketing
Do You still remember the “nickname bottle” that Coca Cola launched last summer? Such an impressive case was not so long ago, now Coca Cola has
How Brands Utilized Chinese Spring Festival Gala on Sina Weibo
Chinese Spring Festival Gala usually had the highest TV ratings in the world, according to CCTV, its TV ratings in 2014 reached 30.94%. While in
How A Post-90 Chinese Girl Built A Successful Brand
Ma Jiajia, who owns a sex shop named Powerful, caught the eye of the media in 2013. As a post-90 girl, she was quite successful
How Wechat Users Search For Official Accounts
Wechat social marketing value had risen quickly since the launch of Wechat 5.0, an increasing number of enterprises laid emphasis on Wechat marketing. Quite a
10 Case Studies for Wechat Marketing
Wechat monthly active users reached 270 million in November, with over 600 million registered users. Since the launch of Wechat 5.0 and a series of
Top 10 Marketing Campaigns in China in 2013
In 2013, competition between Chinese brands were extremely fierce. Some brands provoked the war, some were forced to confront. As for old enemies like Wang
Sina Weibo User Demographics Analysis in 2013 (4 Part Series)
This is the part 1 of a series of posts that gives you insights on Chinese netizens behaviors from Sina Weibo. Part 2, Part 3,
The Secrets Of Xiaomi Marketing Success in China
Xiaomi, claiming as Apple of China, has been extremely successful after three years of set up. By the end of September 2013, Xiaomi 2 (including
Utilize Baidu Recommendation for China Content Strategy
Content marketers and publishers experienced in utilizing third party recommendation engines may be interested to give Baidu Recommendations a try.
Chinese Email Users’ Attitude To Marketing
Email user coverage in China was 125 million, far less than online shopping and search engine. But the average visit duration was 79.6 seconds, longer
China Mobile Advertising Is Booming
In the first half of 2013, mobile netizens reached 460 million, occupied 75% of total netizens. In 2012, mobile app platform advertising market was 1.26
How 58.com Won Classified Ad Websites War
58.com, a Chinese classified advertising website set up in 2005, targets at offering local life service with SME. It has 4 million active enterprises and
Weitao, Wechat and Weibo Marketing Value Comparison
Weitao Recently, Taobao has shut down QR code access from Wechat, officially waging war with Tencent on mobile traffic entrance. Taobao released its own CRM
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic