Chinese Users Displayed Highest Level of Engagement with Brands on Social Media
Chinese users displayed the highest level of engagement and interactions with brands on social media, according to PwC research.
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
Build Thought Leadership with Baidu Zhidao Verified Experts Program
Baidu refer about one third of the search traffic to its own web properties, among which a top one is Baidu Zhidao, a Q&A style
Tencent Given Up Weibo and Focusing on Weishi for Online Video Market
Tencent has removed Weibo business division and moved the team to Tencent News team focusing on video clips sharing product called Weishi (literally means micro-video) according
Baidu Turning Baidu Tieba into Another Social Marketing Platform
Baidu announced its new plan for Baidu Tieba last Friday that it’s going to help enterprises connect with fans through Tieba online community on both
Weibo Started News Feeds Filtering to Improve Quality
Weibo news feeds optimization program has officially launched and the official Weibo announced that with data analysis and users’ reporting, it will block the display
PHOTOS: How China Internet Companies Advertise in Rural Areas
Wall ads in rural areas prove to be a good way of penetrating into lower tier cities; let’s take a look at some of the
Case Study: Xiaogou Electronics’ Success on Taobao
Xiaogou Electronics was founded in 1999, becoming one of the successful companies who made a success on Taobao/Tmall, successfully transforming its traditional business to e-commerce
PwC Recommending Video and Coupon for China Mobile Advertising
Video is ranked as the most popular with 36% of respondents placing it as their most preferred format for mobile advertising, according to a PwC
China’s Top Mobile Social Apps by Time Usage
Wechat is the number one social mobile app in China in terms of effective usage time, followed by Sina Weibo, Qzone, Baidu Tieba and Renren
China Digital Marketing Report in 2014
Hylink Digital Marketing Research (HDMR) recently published 2014 China Digital Marketing Report, which gives insights on China digital marketing environment and status quo. Hylink invited
Tencent’s “QQ Marketing” Connected to Wechat Official Platform
Previously it has been disclosed on Weibo that Tencent is connecting its “QQ Marketing” to Wechat Official Platform, so that its enterprise clients can reach
Baidu and Alibaba Dominate China Online Advertising Market
According to Enfodesk’s report, in the first quarter of 2014, Baidu accounted for 32.2% China online advertising market, followed by Alibaba with 17.3% share. Google
Unbelievable: 600K Boxes of Milk Sold Out In One Hour
Chinese online B2C enterprise Yihaodian made a Guinness World Record on March 18 in 2014. At 10 am sharp, “Imported Milk Flash Sale” began, 600,000 boxes
Alimama Challenges Google In Big Data Marketing
Alimama, an Alibaba marketing platform, held a meeting to discuss big data’s influence on marketing transform in Hangzhou on March 20 in 2014.
Sina Weibo About To Issue 20Mn IPO Shares Priced At $17-19
Sina Weibo files for IPO on Nasdaq under “WB”, confirmed by its updated prospectus on April 5 2014, Weibo’s IPO shares will be priced at
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic